The hook? What is it and why it's important.
A hook is a single phrase or sentence that describes an offer’s primary benefit
Sometimes the hook is a title, and sometimes it’s a short tagline
Regardless, it conveys the reason someone would want what you’re selling
A thread..
A hook is a single phrase or sentence that describes an offer’s primary benefit
Sometimes the hook is a title, and sometimes it’s a short tagline
Regardless, it conveys the reason someone would want what you’re selling
A thread..
A classic example of a Hook is the title of Timothy Ferris’s book,
The 4-Hour Workweek
The title implies some intriguing benefits:
1) four hours is a lot less than most people work, and most people would like to work less
The 4-Hour Workweek
The title implies some intriguing benefits:
1) four hours is a lot less than most people work, and most people would like to work less
2) you can potentially earn as much in four hours a week as in forty-plus hours a week
3) if you’re not working so much, you could do other things with your time
For four short words, that is not bad!
3) if you’re not working so much, you could do other things with your time
For four short words, that is not bad!
The book’s cover image is a guy relaxing in a hammock on a beach,
The title goes a long way in convincing people to purchase and read the book
Want to know another good hook? Keep on reading...
The title goes a long way in convincing people to purchase and read the book
Want to know another good hook? Keep on reading...
Apple used a Hook for the launch of the iPod: 1,000 songs in your pocket
At the time, portable music players consisted of bulky CD and cassette players
Along with advertising for early MP3 players focused on “megabytes of disk space”
At the time, portable music players consisted of bulky CD and cassette players
Along with advertising for early MP3 players focused on “megabytes of disk space”
What was the hook and primary benefit?
Instead of carrying around hundreds of tapes or CDs
You could carry your entire music collection in one elegant device
Think about the bullets below when creating a hook
Instead of carrying around hundreds of tapes or CDs
You could carry your entire music collection in one elegant device
Think about the bullets below when creating a hook
-Focus on the primary benefit your offer provides
-Emphasize what’s uniquely valuable about your offer and why a prospect should care
-Brainstorm a list of words/phrases related to your primary benefit, then experiment with different ways to connect them in a short phrase
-Emphasize what’s uniquely valuable about your offer and why a prospect should care
-Brainstorm a list of words/phrases related to your primary benefit, then experiment with different ways to connect them in a short phrase
Crafting a hook is a creative exercise
The more potential options you generate, the more quickly you’ll find one that works
The better your hook, the more attention you’ll grab
The easier it’ll be for your satisfied customers to tell their friends about you.
The more potential options you generate, the more quickly you’ll find one that works
The better your hook, the more attention you’ll grab
The easier it’ll be for your satisfied customers to tell their friends about you.
Loading suggestions...