Samuel Thompson
Samuel Thompson

@ImSamThompson

29 Tweets 24 reads Oct 17, 2021
Had a business idea that I think could build in 24 hours and get to $5,000 MRR in 30 days…
Should I write a massive thread outlining my entire process?
- Building MVP in 1 night
- Initial Market Research
- Organic Marketing
- Paid Ads Testing
Would be a wild experiment…
Let’s see far I get tonight 👀
Going to documenting everything in @notion to turn into a thread.
Starting time: 5pm PST
Okay f*ck it.....
I'm going to build this thing live on Twitter.
Y'all want to learn how to build a no-code micro-saas in an evening?
I'll show you 🤷‍♂️
This thread will take hours to complete so bear with me each step of the way.
Tip: turn on post notifications to keep up
So what are we building?
The problem:
Life is hard. Some people just want to chat about it. They don't want/need therapy, they just need a non-judgmental, supportive friend who they can chat with.
The solution:
A 100% text-based supportive friend.
Yeah, seriously.
The business model:
Simple monthly subscription with access to chat with their new supportive friend whenever they want.
~$30/month seems reasonable if @talkspace is charging <$250/month to talk to a real therapist.
Do I think 167 people would pay $30/month for this?
Yup.
With all that said, I got the basics...
@godaddy domain
@stripe account
@webflow template
@gsuite account
Some people just stop when they buy the domain...set up the other 3 too.
It will make you take more action on that idea faster 🚀
Next set of tools: acquired ✅
@zapier for automations (duh!)
@airtable for data management
@outseta for memberships
@sendbluedotco for text messages
Shoutout @GeoffTRoberts and @nikita_builds for building dope platforms that make this possible ❤️
So I am knocking out the backend infrastructure first before building the landing page.
I mapped out a basic customer flow on @MiroHQ
Then set up a few zaps on @zapier
1. Add New Customer + Text Me
2. Confirm Customer Number
3. Update Customer Profile
People can now chat :)
Connected my @zapier backend to @webflow front-end.
After you sign up...
1️⃣ You enter your phone number
2️⃣ Get sent a confirmation text
3️⃣ Confirm your account
4️⃣ Chat with your new friend "Casey"
Need to clean up some copy here before doing the landing page.
Updated the welcome messages from Miss/Mister Casey 👋
Quick zap loop so all data matches in @airtable & @outseta
New @Zapier to update member details if they cancel their account.
Added confirmation text notification to send churned customers.
I think the backend is ready🤷‍♂️
Full backend test complete ✅
All messages are being sent & received perfectly thanks to @sendbluedotco (I should mention these are iMessages, not the ugly green SMS ones)
Got started on the landing page but stomach started growling.
4 hours in, time to go grab a bite.
brb.
I'm back!
Getting a few of the website elements together.
Just started by modifying a @webflow template to get my framing down then its time for my favorite part...
COPYWRITING 🙄 sike!
First I need to decide on a "real" offer for this service.
Let's talk about it...
I hope you are familiar with the USP formula:
We help [target customer] achieve [ideal outcome] with [product/service].
I have the [product/service] part.
Personalized, one-on-one communication via text is a great way to deliver value.
But to whom and why?
A few ideas 👇🏻
Saying:
"We help anyone feel better through friendship" feels a little...vague 😂
Maybe something like:
We help entrepreneurs improve their marketing strategies via text--based consulting.
We help founders 5x their productivity via text-based accountability partner.
Thoughts?
Alright everyone - I am done for the night.
In the past 6 hours I have built a fully functional no-code app.
Tomorrow's Checklist:
🔘 Determine First Offer
🔘 Write Landing Page Copy
🔘 Finish Transactional Emails
🔘 Launch 🤷‍♂️
Going to continue this thread tomorrow.
Best way to get updates?
1. Follow me 👉🏻 @ImSamThompson
2. Turn on Tweet Notifications ✅
See you in the morning 🚀
Good morning beautiful people ❤️
I was up early to watch @ReaganRust_'s hockey game.
Sent about 50 GIFs to all of you 👋
Got a few Facebook ad insights from @jlnahorski
Then checked in with @ConnorAbene to see if he was mad at me for adding another co 😅
Next, COFFEE :)
Just finished adding sign-up flow to landing page.
Simple @outseta pop-up.
I am 100% requiring credit card to start trial.
Don't want anyone wasting Casey's time 😂
Also decided to make it only $19/month for the first 50-100 users.
User dashboard is also looking clean ✅
Getting a lot of questions about "Casey"
Real person vs AI vs me 😅
"Casey" will be a real person.
This person mentorins tons of high-performers. Easily one of the kindest, most helpful people I know.
Everything will remain anonymous between Casey and users besides first name
Also starting to lock in the positioning.
Casey will start as a therapy alternative.
No awkwardness, no pressure, no crazy hourly rates.
Lots of people want support but have hesitations about need "real" therapy.
Casey puts you in control of the relationship.
Just invested in making Casey the ultimate best friend/support system.
Motto for Casey: R>T
Relationships > Transactions.
Also new Webflow template is being a pain to work with.
Site update coming next 👀
54 minutes away from my 24 hour deadline to launch.
Going to be close…
Website graphics taking longer than expected - might just leave the template ones in for now 🤷🏼‍♂️
And need to find filler testimonials until real ones come through.
Oh f*ck…site mobile optimization.
😳
Wow. 24 hours later.
Meet Casey, your new best friend.
Check it out 👇
heycasey.io
Appreciate all of you who are signing up!
If you are willing to chat with me about your experience please send me a message 📲
Would love to see how its going and add some real reviews to the site!
P.S. Casey is having fun!
Been live for 12 hours.
21 Sign-Ups.
8 "Real" Customers (not just trying it out because of this thread)
Few things that need work:
- Better Phone Confirmation System
- International Number Support
- More Email Automations
Been chatting with @nikita_builds to optimize system.
We will launch Facebook ads tomorrow night.
Why?
I want to test this with cold traffic NOW.
Ads FORCE you to get your positioning right.
We will know by EOW if this idea will work.
Optimizing lander w/ @camduncannnn & prepping ads w/ @jlnahorski 🤘
Gotta put this project on ice for today.
I have a portfolio to manage and I want to make sure @ConnorAbene keeps a smile on his face 😅
Always open to feedback and ideas so drop a comment here if you want to share anything!
It's been 48 hours since starting heycasey.io
24 hours since launching to customers.
Did a little digging on what people have been experiencing.
Short version:
There is something here 👀
But it needs work (obviously).
A few notes I took today 👇
Well....this happened.
Hey Casey takes the next step in it's journey 👇

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