How a customer thinks:
- Will this product make my pain better or worse?
- Will this product give me peace of mind?
- Does this product meet my practical requirements?
- Will this product fit my budget?
Answer all these in your opener.
- Will this product make my pain better or worse?
- Will this product give me peace of mind?
- Does this product meet my practical requirements?
- Will this product fit my budget?
Answer all these in your opener.
Example with the first random good ad I found:
- Lessens the pain of having to reload so often
- Peace of mind with a 3 position safety hammer & Browning craftsmanship
- Multiple uses & easy maintenance
- Clearly priced
This ad is from 1971- marketing is basic stuff.
- Lessens the pain of having to reload so often
- Peace of mind with a 3 position safety hammer & Browning craftsmanship
- Multiple uses & easy maintenance
- Clearly priced
This ad is from 1971- marketing is basic stuff.
This is a great example of how an advert can answer these questions without even using text.
- Lessons the pain of non-portable music
- Peace of mind comes from the recognizable brand
- Can be used while dancing
- Figures in ad are attractive suggesting high price point
- Lessons the pain of non-portable music
- Peace of mind comes from the recognizable brand
- Can be used while dancing
- Figures in ad are attractive suggesting high price point
Firearm adverts just do this so damn well.
Amazing copywriting.
Amazing copywriting.
This is some of the best damn copy I’ve ever seen.
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