Most writing sucks at holding reader attention.
Once you hook it,
you have to HOLD it.
Steal my process to write PAGE-TURNER posts and threads:
Once you hook it,
you have to HOLD it.
Steal my process to write PAGE-TURNER posts and threads:
Anytime you introduce an idea, you open a STORY LOOP.
To make it impossible to stop reading,
you must open new loops frequently.
To make it impossible to stop reading,
you must open new loops frequently.
To use story loops effectively:
🟢 Repeatedly hook with new story loops
🟢 Diversify your loops
🟢 Tie off each story loop for flow
Let me show you how ↓
🟢 Repeatedly hook with new story loops
🟢 Diversify your loops
🟢 Tie off each story loop for flow
Let me show you how ↓
Shows like GoT do this well.
Just when the suspense is peaking in one storyline, they cut away to another.
And leave you dying to find out what happens.
New loop opened.
Old loop paused.
(I’ll get to how to tie off loops in a minute)
But loops don’t only exist in fiction.
Just when the suspense is peaking in one storyline, they cut away to another.
And leave you dying to find out what happens.
New loop opened.
Old loop paused.
(I’ll get to how to tie off loops in a minute)
But loops don’t only exist in fiction.
Take Twitter threads.
Any break between 2 tweets in a thread is an opportunity to delay a punchline.
Most threads do this on purpose ONLY in the first tweet (the hook).
This is a MISTAKE.
Any break between 2 tweets in a thread is an opportunity to delay a punchline.
Most threads do this on purpose ONLY in the first tweet (the hook).
This is a MISTAKE.
Within your thread, you should repeatedly open new loops to hold attention.
And keep readers scrolling for more.
In fact, you've been hit with several story loops in the past 15 seconds.
Here are some ways I kept you engaged:
And keep readers scrolling for more.
In fact, you've been hit with several story loops in the past 15 seconds.
Here are some ways I kept you engaged:
“I’ll get to how to tie off loops in a minute”
→ Overtly telling you that I'll come back to a point
→ Overtly telling you that I'll come back to a point
“But loops don’t only exist in fiction”
→ You want to know how to use loops in other kinds of writing
→ You want to know how to use loops in other kinds of writing
“Here are some examples:”
→ Sets the expectation that valuable information is coming
→ Sets the expectation that valuable information is coming
Loops can be effective, but they can also be annoying.
Too many/similar open loops make you seem disorganized or salesy.
Make sure to:
• Close your loops
• Avoid repeating the same loop structure too often
Here are some easy-to-execute loops that anyone can use:
Too many/similar open loops make you seem disorganized or salesy.
Make sure to:
• Close your loops
• Avoid repeating the same loop structure too often
Here are some easy-to-execute loops that anyone can use:
🔸 Introduce a problem. Suggest a solution is coming.
“A lot of course creators struggle with getting butts in seats. It’s probably the biggest factor in success, but it doesn’t have to be a slog.”
“A lot of course creators struggle with getting butts in seats. It’s probably the biggest factor in success, but it doesn’t have to be a slog.”
🔸 Give the results before the tactic.
“I’ll be sharing how I reached ‘best seller’ on Amazon with a brand new pen name, no social media, no newsletter, and no ads.”
“I’ll be sharing how I reached ‘best seller’ on Amazon with a brand new pen name, no social media, no newsletter, and no ads.”
🔸 Pause to set the stage.
“Let’s take a look at an email from Neil Patel. To set the stage, Neil is one of the biggest names in digital marketing.”
“Let’s take a look at an email from Neil Patel. To set the stage, Neil is one of the biggest names in digital marketing.”
Open loops also work for CTAs:
E.g.
Download this guide to learn:
• Why the top 90% of TikTok videos are under 10 seconds
• 15 video prompts so you never run out of ideas
• The 1 bad habit that’s stopping all your videos from going viral
(All are open loops.)
E.g.
Download this guide to learn:
• Why the top 90% of TikTok videos are under 10 seconds
• 15 video prompts so you never run out of ideas
• The 1 bad habit that’s stopping all your videos from going viral
(All are open loops.)
So yes, open a fantastic loop with your hook.
Nobody is going to read your thread/content without a good hook.
But open some other loops along the way to keep that momentum going.
Nobody is going to read your thread/content without a good hook.
But open some other loops along the way to keep that momentum going.
I share lessons on writing, business, and mindset. Follow me @thatroblennon for more.
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