Most communities are dead
I studied how 8 figure marketer builds his community for the last 5 months
Here's the 3-bucket system to setup yours in 3 months or less:
I studied how 8 figure marketer builds his community for the last 5 months
Here's the 3-bucket system to setup yours in 3 months or less:
I will cover everything:
• Business foundation
• Community Management
• Optimization&Retention
Let’s begin
• Business foundation
• Community Management
• Optimization&Retention
Let’s begin
[1/3] - Business foundation:
This is what you will be doing in the first 1-1.5 months.
• Branding
• Structure and Rules
• Tools
• Library
• Backend offers
• Engagement strategy
This is what you will be doing in the first 1-1.5 months.
• Branding
• Structure and Rules
• Tools
• Library
• Backend offers
• Engagement strategy
> Branding:
This is what your community is about.
• North Star
• Brand story
• Values, Voice, and Tone
• Positioning on the market
THEN
Create Community Manifesto.
This will be a must-read for your team and all your members
This is what your community is about.
• North Star
• Brand story
• Values, Voice, and Tone
• Positioning on the market
THEN
Create Community Manifesto.
This will be a must-read for your team and all your members
> Structure and Rules:
Don't reinvent the wheel
Consider what type of social hierarchy you’re going after
Is it a Democracy? Monarchy? Authoritarianism?
Read history to find out how societies were built:
Hierarchy, roles, rules, relationships, culture, permissions.
Don't reinvent the wheel
Consider what type of social hierarchy you’re going after
Is it a Democracy? Monarchy? Authoritarianism?
Read history to find out how societies were built:
Hierarchy, roles, rules, relationships, culture, permissions.
> Tools:
This may vary depending on your target audience…
But almost always, you need 2:
One for synchronous conversations
Another one is for education&content
Circle + Discord Works great for B2B communities.
If you run a DTC brand, sometimes a FB group can do the work.
This may vary depending on your target audience…
But almost always, you need 2:
One for synchronous conversations
Another one is for education&content
Circle + Discord Works great for B2B communities.
If you run a DTC brand, sometimes a FB group can do the work.
> Library:
3 sources of content:
• Yourself
• Your Partners (create a partner program and ask them to write articles, host events, engage, etc)
• Your Community Members (Make sure they know how to contribute, what are the rules, and why this is important)
3 sources of content:
• Yourself
• Your Partners (create a partner program and ask them to write articles, host events, engage, etc)
• Your Community Members (Make sure they know how to contribute, what are the rules, and why this is important)
> Backend offers:
You will be monetizing your community in many different ways.
Products cross-sells, upselling your high ticket offer, affiliate commissions of your partner’s products, cohorts, SaaS, premium events, NFTs…
Start with Partner Program and Promo slots.
You will be monetizing your community in many different ways.
Products cross-sells, upselling your high ticket offer, affiliate commissions of your partner’s products, cohorts, SaaS, premium events, NFTs…
Start with Partner Program and Promo slots.
> Engagement strategy:
Engagement tacts vary
Foundation stays the same:
• Make it simple
• Make it rewarding
• Make it repeatable
Establish healthy community habits.
Start with 3-4, and expand later when you see that specific parts of the community aren't working
Engagement tacts vary
Foundation stays the same:
• Make it simple
• Make it rewarding
• Make it repeatable
Establish healthy community habits.
Start with 3-4, and expand later when you see that specific parts of the community aren't working
[2/3] - Community management
Once you have your foundations covered, it's time to launch and engage your community.
Let's talk about:
• Community managers
• Daily&Weekly rituals
• XP system&rewards
• Customer support
Once you have your foundations covered, it's time to launch and engage your community.
Let's talk about:
• Community managers
• Daily&Weekly rituals
• XP system&rewards
• Customer support
> Community managers:
You have two options:
• Hire from inside
• Hire from outside
But you ALWAYS need someone who engages and follows your rituals.
(You need to spend 15 minutes engaging yourself too)
You have two options:
• Hire from inside
• Hire from outside
But you ALWAYS need someone who engages and follows your rituals.
(You need to spend 15 minutes engaging yourself too)
> Daily&Weekly rituals:
What you can do:
• Weekly events
• Daily check-in
• Accountability
• Celebrate wins
• In-depth questions that prompt conversations
How to introduce new habits?
What you can do:
• Weekly events
• Daily check-in
• Accountability
• Celebrate wins
• In-depth questions that prompt conversations
How to introduce new habits?
First, ask yourself:
Will it help my brand persona on their customer journey?
Will they complete what you want them complete?
If yes... Create a system
If no... Then you don't need this habit.
Will it help my brand persona on their customer journey?
Will they complete what you want them complete?
If yes... Create a system
If no... Then you don't need this habit.
> XP system and rewards
To incentivize engagement, you need to establish rewards and XP.
Badges, tiers where people get exclusive access to chats, people, products...
I use a Value Diagram to brainstorm rewards
Keep in mind:
It should fit your “Community Model”
To incentivize engagement, you need to establish rewards and XP.
Badges, tiers where people get exclusive access to chats, people, products...
I use a Value Diagram to brainstorm rewards
Keep in mind:
It should fit your “Community Model”
> Customer support
This is your backend habit.
Create a weekly calendar (I use Trello) and follow it religiously.
Make sure you handle:
• Subscriptions upgrades
• Subscription cancellation
• Technical issues
If you use discord, add Ticket Bot
This is your backend habit.
Create a weekly calendar (I use Trello) and follow it religiously.
Make sure you handle:
• Subscriptions upgrades
• Subscription cancellation
• Technical issues
If you use discord, add Ticket Bot
[3/3] - Optimization&Retention
This is a repeatable process.
• You see what works
• You see what’s not working
• You plan new engagement strategies, community structure, add new features, etc
• You implement
• You repeat
This is a repeatable process.
• You see what works
• You see what’s not working
• You plan new engagement strategies, community structure, add new features, etc
• You implement
• You repeat
This might seem like a lot, but I’m glad to do 99% of the work for you and work with you until we at least double your investment.
Send me a DM if interested.
Send me a DM if interested.
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