The way you treat your email list pre-BFCM could make or break your Q4
Mess it up and you could miss out on $100,000’s of revenue
Nail it, and you’ll acquire a boatload of customers & profit
Here’s how to get it right:
Mess it up and you could miss out on $100,000’s of revenue
Nail it, and you’ll acquire a boatload of customers & profit
Here’s how to get it right:
To start with, you need to understand actual principles
Mainly reciprocity and commitment & consistency
We’re going to use this in all of our pre-BFCM emails to hype up the event and get people ready
Mainly reciprocity and commitment & consistency
We’re going to use this in all of our pre-BFCM emails to hype up the event and get people ready
The gameplan pre-BFCM:
1. Boost your sender reputation and deliverability in advance
2. Use quality content to get people enjoying your emails
3. Slowly increase sending volume of campaigns
Here’s how to do this:
1. Boost your sender reputation and deliverability in advance
2. Use quality content to get people enjoying your emails
3. Slowly increase sending volume of campaigns
Here’s how to do this:
1. Boosting deliverability
Run campaigns that incentivise people to reply or mark your emails as important
Getting replies to your email is really good for deliverability, so solicit these asap
If your open rates are really low, check out this thread:
Run campaigns that incentivise people to reply or mark your emails as important
Getting replies to your email is really good for deliverability, so solicit these asap
If your open rates are really low, check out this thread:
2. Use quality content to get people engaging with the brand
Do not run any offers 60 days out from BFCM unless you absolutely have to
We need discounts to be seen as rare when the big event comes around
Follow this thread to know what to send:
Do not run any offers 60 days out from BFCM unless you absolutely have to
We need discounts to be seen as rare when the big event comes around
Follow this thread to know what to send:
3. Slowly increase sending cadence
If you follow my deliverability thread in point 1, you’ll see the long term strategies needed to be implemented
Edit all templates to have HTML in them, send good emails, segment properly, and suppress unengaged people.
If you follow my deliverability thread in point 1, you’ll see the long term strategies needed to be implemented
Edit all templates to have HTML in them, send good emails, segment properly, and suppress unengaged people.
Caveat: If you have unengaged people now, I would honestly keep them in the list and send to a ‘Not Suppressed’ segment for BFCM
I’ll be doing a series of threads on this, so don’t worry if you don’t understand what I mean just yet
I’ll be doing a series of threads on this, so don’t worry if you don’t understand what I mean just yet
With good content in your emails, gradually take volume up a notch
We want to be doing 3-4 campaigns per week by the time the event comes around
High sending volume is actually better for deliverability provided the content is good
So increase volume slowly starting in October
We want to be doing 3-4 campaigns per week by the time the event comes around
High sending volume is actually better for deliverability provided the content is good
So increase volume slowly starting in October
These are my pre-BFCM tips
You want to start thinking about these soon
An ounce of prevention beats a pound of cure
Toss this an RT if you learned something:
You want to start thinking about these soon
An ounce of prevention beats a pound of cure
Toss this an RT if you learned something:
If you want an elite BFCM strategy for your brand, we can help you
We’re only taking on 2 more clients in September before we stop & focus on our current stable
If you want to have a guaranteed revenue increase for your brand, DM me “BFCM” and I’ll send you the details
We’re only taking on 2 more clients in September before we stop & focus on our current stable
If you want to have a guaranteed revenue increase for your brand, DM me “BFCM” and I’ll send you the details
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