Stories are used to convey the most valued ideas.
We see this in Religious books.
Most of the Bible comprises of stories that is used to convey the idea of Judaism and Christianity.
I spent 1000's of hours studying it
Here are 4 most vital storytelling techniques:
We see this in Religious books.
Most of the Bible comprises of stories that is used to convey the idea of Judaism and Christianity.
I spent 1000's of hours studying it
Here are 4 most vital storytelling techniques:
Before we jump into it,
Here's why stories are the strongest weapon of Marketing:
• Every story is unique
• No story is a lie
• You can tell a story that never happened and not be wrong about it.
• You can tell a story in different forms to suit the situation.
Here's why stories are the strongest weapon of Marketing:
• Every story is unique
• No story is a lie
• You can tell a story that never happened and not be wrong about it.
• You can tell a story in different forms to suit the situation.
Components of a good story
A good story must be:
- Entertaining
- Educating
- Personalized
- Memorable
- Methodical
A good story must be:
- Entertaining
- Educating
- Personalized
- Memorable
- Methodical
Storytelling Techniques:
1. The Hero's Journey:
The Hero (Your Prospect), facing many challenges ventures in search of a solution to the problem or to acquire something themselves or something they care for or desperately needs.
1. The Hero's Journey:
The Hero (Your Prospect), facing many challenges ventures in search of a solution to the problem or to acquire something themselves or something they care for or desperately needs.
To get what he wants, the hero shows courage and bravery, overcoming their foes, conquering their greatest fears, and prevailing in the face of total disaster.
And once his fears have been defeated, the hero returns home. Triumphant, and happy a great weight on their conscious lifted, they find peace in their hearts and meaning in their life.
If you are creating content you will put the customer in the role of the triumphant hero and your product as what will get them there.
Here's what to do:
Create an epic journey out of your customer experience by telling the story of the hero (that is your customer) who is faced with an impossible challenge
Create an epic journey out of your customer experience by telling the story of the hero (that is your customer) who is faced with an impossible challenge
(let's say no time to respond to WhatsApp messages) only to triumphantly return to safety (Through your WhatsApp automation class).
2. Before-After-Bridge:
This is to show the happy and triumphant ending before showing the solution that brought it.
This is to show the happy and triumphant ending before showing the solution that brought it.
How to do this:
Identify with the painful customer experience and then tell them about all of the other customers who have found a way out of their misery. Then tell them about how your product helped get them there.
Identify with the painful customer experience and then tell them about all of the other customers who have found a way out of their misery. Then tell them about how your product helped get them there.
3. AIDA
This is an Acronym that stands for:
- Attention
- Interest
- Desire
- Action
This is an Acronym that stands for:
- Attention
- Interest
- Desire
- Action
• Attention. First, you must grab the attention of your audience. There are many ways to do this, whichever you choose, make it fast. Attention spans don't often last long.
• Interest. Once you've gained your audience's attention, it's time to generate a touch of interest to keep them engaged. Something relatable, controversial, or helpful works best.
• Desire. Next, as any good storyteller will have you know, you must conjure up your audience's desire. Leverage basic human nature, aspects like curiosity, inspiration, or creativity.
• Action. And last, guide your audience to a call of action. For example, "To solve said problem, do this and your troubles will be no more."
How to do this:
Use something that will get your customers Attention.
Some brands use female models, Apple uses bold catchy statements
Use something that will get your customers Attention.
Some brands use female models, Apple uses bold catchy statements
4. PPPP
Promise: What's in in for them
Picture: Show them how it looks
Proof: Show them who it has worked for
Push: Tell them how to buy it
Promise: What's in in for them
Picture: Show them how it looks
Proof: Show them who it has worked for
Push: Tell them how to buy it
How to use this method:
Put your customers in the story by showing them how their lives can be tremendously improved by your product. Use customer reviews to back that statement up.
Put your customers in the story by showing them how their lives can be tremendously improved by your product. Use customer reviews to back that statement up.
If you loved this thread, I will love to get a retweet from you:
RT from the first Tweet here
RT from the first Tweet here
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