My boss and I turned a 4-hour meeting into $20,000 in extra revenue per month.
All it took was one automated email flow.
Here's the blueprint that any DTC business can follow:
All it took was one automated email flow.
Here's the blueprint that any DTC business can follow:
Step 1: Identify the main goal
Our goal was to get one-time purchasers to make their 2nd order.
Simple enough.
Our goal was to get one-time purchasers to make their 2nd order.
Simple enough.
Step 2: Decide email cadence
We planned emails around key lifecycle stages.
i.e. when we thought people were most engaged or at risk of churning.
Then we filled in the blanks.
End result: ~25 emails over ~200 days
We planned emails around key lifecycle stages.
i.e. when we thought people were most engaged or at risk of churning.
Then we filled in the blanks.
End result: ~25 emails over ~200 days
Step 3: Develop a content plan
Some hypothetical examples:
Day 21: check-in and take a pulse of the customer: "How's your first order?"
Day 28: cross-sell a popular product
Day 35: flash sale
Day 36: flash sale extended
200 days of new content and offers.
Some hypothetical examples:
Day 21: check-in and take a pulse of the customer: "How's your first order?"
Day 28: cross-sell a popular product
Day 35: flash sale
Day 36: flash sale extended
200 days of new content and offers.
Step 4: Write and design the emails
This is the most time-consuming part.
But can be done in a week with laser focus.
This is the most time-consuming part.
But can be done in a week with laser focus.
Step 5: Build the flow in Klaviyo
Another week of work with QA and setting up A/B tests.
Move 2x as fast by starting to build the flow layout while waiting for designs.
Another week of work with QA and setting up A/B tests.
Move 2x as fast by starting to build the flow layout while waiting for designs.
Step 6: Magic time πͺ
In Klaviyo, there is a magic function called the "back-populate" button.
Press that and all of your existing customers get dropped into the flow exactly where they are in the funnel.
i.e. if you ordered 33 days ago, you drop in at day 33 of the flow.
In Klaviyo, there is a magic function called the "back-populate" button.
Press that and all of your existing customers get dropped into the flow exactly where they are in the funnel.
i.e. if you ordered 33 days ago, you drop in at day 33 of the flow.
Step 7: Watch the sales come in
You now have a money printing MACHINE set up.
If no strategy or content changes are needed, you can let this baby run.
Just launch new A/B tests as you collect data to optimize and improve over time.
You now have a money printing MACHINE set up.
If no strategy or content changes are needed, you can let this baby run.
Just launch new A/B tests as you collect data to optimize and improve over time.
Step 8: Set up this same type of flow for the 3rd order, 4th, 5th, etc. π
1 day of planning.
1-2 weeks executing.
Hundreds of thousands of dollars are waiting to be added to your business annually.
No-brainer, huh?
1 day of planning.
1-2 weeks executing.
Hundreds of thousands of dollars are waiting to be added to your business annually.
No-brainer, huh?
TL;DR - Money printing email flow
Step 1: Identify the main goal
Step 2: Decide email cadence
Step 3: Develop a content plan
Step 4: Write and design the emails
Step 5: Build the flow in Klaviyo
Step 6: Back-populate
Step 7: Passive revenue stream
Step 8: Repeat for 3+ orders
Step 1: Identify the main goal
Step 2: Decide email cadence
Step 3: Develop a content plan
Step 4: Write and design the emails
Step 5: Build the flow in Klaviyo
Step 6: Back-populate
Step 7: Passive revenue stream
Step 8: Repeat for 3+ orders
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