This is your sign to start a supplements brand.
It's high margin, you don't need to touch inventory and there's a massive consumer base.
Hereβs exactly how it works + the best manufacturers who offer fulfillment.
Lets go ππΌ
It's high margin, you don't need to touch inventory and there's a massive consumer base.
Hereβs exactly how it works + the best manufacturers who offer fulfillment.
Lets go ππΌ
If you're any of the below
- a creator
- a fitness influencer
- an amazon seller
- a performance marketer
- a social media marketer
- a good salesperson
You should have your own brand.
You have the tools, you just need a product to own equity in.
- a creator
- a fitness influencer
- an amazon seller
- a performance marketer
- a social media marketer
- a good salesperson
You should have your own brand.
You have the tools, you just need a product to own equity in.
Supplements is an amazing category because
- Entrenched players don't care about their consumers and have outdated marketing
- Amazon is full of shady knockoff products
- New trends are always coming, and can blow up
- Consumers buy off social media marketing, constantly
- Entrenched players don't care about their consumers and have outdated marketing
- Amazon is full of shady knockoff products
- New trends are always coming, and can blow up
- Consumers buy off social media marketing, constantly
I think the opportunity is
- high quality, organic supplements
- unique blends and combinations for increasingly experimental consumers
- made locally (US for US customer, Europe for Europe etc)
Paired with
- money back guarantees
- great customer service
- lots of content
- high quality, organic supplements
- unique blends and combinations for increasingly experimental consumers
- made locally (US for US customer, Europe for Europe etc)
Paired with
- money back guarantees
- great customer service
- lots of content
I've included all domestic factory options below, because I believe customers right now want (and deserve) US-made products of high quality.
My vetted list for overseas suppliers is in my email list autoresponder, you can grab that here:
getrevue.co
My vetted list for overseas suppliers is in my email list autoresponder, you can grab that here:
getrevue.co
Equinox Nutraceutical
- US based and organic with B2C and B2B fulfillment
- Offers custom formulation
- Handles dropshipping
Here's their MOQs
- US based and organic with B2C and B2B fulfillment
- Offers custom formulation
- Handles dropshipping
Here's their MOQs
Supliful is a truly no-touch solution to leverage an audience.
Pay a monthly fee, choose products direct from their catalog, minorly customize packaging and your running- they do it all
Truly the easiest way to start selling... and they have a wide option set.
US only fwiw
Pay a monthly fee, choose products direct from their catalog, minorly customize packaging and your running- they do it all
Truly the easiest way to start selling... and they have a wide option set.
US only fwiw
Pietra
If you want to build a lineup of multiple custom products (not just supplements) and tie in excellent packaging, plus have fulfillment and pick and pack handled...
Pietra is completely full service, and they make sourcing very easy on their Priority Support tier.
If you want to build a lineup of multiple custom products (not just supplements) and tie in excellent packaging, plus have fulfillment and pick and pack handled...
Pietra is completely full service, and they make sourcing very easy on their Priority Support tier.
Simpson Labs
A domestic, ultra-modern provider that know industry trends, and how to solve them in the US.
Here's what they can make and the packaging types they can fill.
Highly recommended
A domestic, ultra-modern provider that know industry trends, and how to solve them in the US.
Here's what they can make and the packaging types they can fill.
Highly recommended
Tru Body Wellness
Low minimum order quantity
Starting at 500 units for custom formulations or 100 units for their existing products, with a large catalog of options.
I've sent a lot of people here who praise their responsiveness as well
Low minimum order quantity
Starting at 500 units for custom formulations or 100 units for their existing products, with a large catalog of options.
I've sent a lot of people here who praise their responsiveness as well
The gift and the curse of this industry is how trend-based it is... think over the last year we've seen massive runs for
- liver + ancestral blends
- glycine
- moss & algae
- charcoal
- chlorophyll
- garlic
On this list, ONLY charcoal has peaked.
- liver + ancestral blends
- glycine
- moss & algae
- charcoal
- chlorophyll
- garlic
On this list, ONLY charcoal has peaked.
My secret source for what's new and weird in vitamins and supplements?
Shopping Erewhon's full menu of supplements online, and monitorig to see what's new.
If it's hot... rest assured they're testing it
shop.erewhonmarket.com
Shopping Erewhon's full menu of supplements online, and monitorig to see what's new.
If it's hot... rest assured they're testing it
shop.erewhonmarket.com
Another tip... use Answer the Public and enter your target category to see what people are searching.
I did this for protein powder and found a lot more people are into caramel flavor than there are options on the market.
There's plenty of opportunities if you put in the work.
I did this for protein powder and found a lot more people are into caramel flavor than there are options on the market.
There's plenty of opportunities if you put in the work.
Things to avoid
- going cheap on your manufacturer - there are tons of wack supplements, there are less great ones
- selling just one product (you need higher average order value to thrive)
- not having packaging up to snuff
- not having a subscription option
- going cheap on your manufacturer - there are tons of wack supplements, there are less great ones
- selling just one product (you need higher average order value to thrive)
- not having packaging up to snuff
- not having a subscription option
Here's my thread on the formula for launching a brand in 2023.
This is the formula
This is the formula
Appreciate you reading this! ππΌ
Follow me @orenmeetsworld for more ecommerce and branding breakdowns-I'm dropping product playbooks in different niches consistently here and on my Product People newsletter (link in bio).
Builders build π€
Follow me @orenmeetsworld for more ecommerce and branding breakdowns-I'm dropping product playbooks in different niches consistently here and on my Product People newsletter (link in bio).
Builders build π€
There has never been a better time to launch your own product.
Join 4100+ on my Product People email list and get product playbooks, factory links, and insights for running your own brand direct in your inbox:
getrevue.co
Join 4100+ on my Product People email list and get product playbooks, factory links, and insights for running your own brand direct in your inbox:
getrevue.co
Hereβs the breakdown of how Iβd setup and launch this kind of brand tiktok.com
some thoughts from questions/comments
- I think this is an EXCELLENT niche for 5k-100k a month solo-preneur or small team biz, especially with TikTok. Going huge much harder
- this isn't about selling justanything, its about making a product you believe in for a specific need
- I think this is an EXCELLENT niche for 5k-100k a month solo-preneur or small team biz, especially with TikTok. Going huge much harder
- this isn't about selling justanything, its about making a product you believe in for a specific need
+ TikTok breakdown of Supliful tiktok.com
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