I paid $7000 for a copywriter to teach me how to be more persuasive.
I took that knowledge and applied it to eCommerce to help convert more customers
Here's everything I learned:
I took that knowledge and applied it to eCommerce to help convert more customers
Here's everything I learned:
Going through the training I found that he is following the same strategy every single time...
So I turned it into a repeatable blueprint that you can use & will get you the same success every single time.
So...
Let's get started:
So I turned it into a repeatable blueprint that you can use & will get you the same success every single time.
So...
Let's get started:
First of all you need to understand who you're selling to.
Here's how you can do that:
1. Create a Google Form with these questions:
- What made you buy?
- Which problem did you want to solve with the product?
- What was unique about your shopping experience with us?
Here's how you can do that:
1. Create a Google Form with these questions:
- What made you buy?
- Which problem did you want to solve with the product?
- What was unique about your shopping experience with us?
- Which word describes you best? (give some to choose from)
- What do you like most about the product?
- What is important for you when shopping for this kind of product?
- What annoyed you about other products from competitors?
- What do you like most about the product?
- What is important for you when shopping for this kind of product?
- What annoyed you about other products from competitors?
2. Create a segment of 1000 customers and send the Survey per Mail
Use this Angle: "Dear Customer, We are constantly looking to improve our products and customer experience. So we are interested in hearing your feedback. You'll get a $20 gift card for answering."
Use this Angle: "Dear Customer, We are constantly looking to improve our products and customer experience. So we are interested in hearing your feedback. You'll get a $20 gift card for answering."
3. Send out the Mail and put all responses in a Spreadsheet
4. Analyze the answers following the PMBD-Framework.
This has been designed to understand your prospects:
> biggest pain points
> motivation
> beliefs
> desires
And here's how you can do that:
4. Analyze the answers following the PMBD-Framework.
This has been designed to understand your prospects:
> biggest pain points
> motivation
> beliefs
> desires
And here's how you can do that:
Jump into the replies and find common words, metaphors, analogies and language patterns.
Let's say you're selling a beauty product to a female audience.
And in the answers you often find these replies:
Let's say you're selling a beauty product to a female audience.
And in the answers you often find these replies:
- "Wanted to feel comfortable again."
- "Feel good when I look in the mirror."
- "Be comfortable in my skin."
- "Look good"
And on top of that they always chose this word to describe them best:
"Badass Mother."
- "Feel good when I look in the mirror."
- "Be comfortable in my skin."
- "Look good"
And on top of that they always chose this word to describe them best:
"Badass Mother."
You can create an irresistible value proposition that will resonate with your target audience:
"A team of skincare experts have developed this beauty routine for badass mothers that will make you feel comfortable in your skin & smile when looking in the mirror."
"A team of skincare experts have developed this beauty routine for badass mothers that will make you feel comfortable in your skin & smile when looking in the mirror."
This is a really simple but overlooked process of creating a value proposition that will directly speak to your users and get them to buy the product.
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