Storytelling is one of the most important skills in 2022
Yet, most people don't know the basics of it
7 storytelling principles that will help you sell
Yet, most people don't know the basics of it
7 storytelling principles that will help you sell
1) My customer, my hero
Make the story about THEM, and focus on the fact if they keep reading, they'll gain something
โPositioning the customer as the hero in the story is more than just good manners; itโs also good businessโ โ Donald Miller.
Make the story about THEM, and focus on the fact if they keep reading, they'll gain something
โPositioning the customer as the hero in the story is more than just good manners; itโs also good businessโ โ Donald Miller.
2) Adress the problem
Making your customers aware of their problems is a crucial part of your story.
Without it - they won't take the needed action
Making your customers aware of their problems is a crucial part of your story.
Without it - they won't take the needed action
3) Show them the way
You went through the same process as them. You know more about how to fix "that problem" they face. Now it's your time to offer a solution
You went through the same process as them. You know more about how to fix "that problem" they face. Now it's your time to offer a solution
4) Keep it simple
The more you remove nonessential elements, the more people read your story.
Remember: the average human attention span is FUCKED
The more you remove nonessential elements, the more people read your story.
Remember: the average human attention span is FUCKED
5) Spike up the motivation
In the final part, you help them with the needed motivation
We only take action when our story challenges us to...
In the final part, you help them with the needed motivation
We only take action when our story challenges us to...
That's a wrap!
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1. Follow me @AndreiCioloca for more of these
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If you enjoyed this thread:
1. Follow me @AndreiCioloca for more of these
2. RT the tweet below to share this thread with your audience
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