Technology
Marketing
Digital Marketing
Advertising
SEO
Keyword Research
PPC
Search Engine Advertising
Keyword research is one of the MOST important parts of a Google Ads Campaign.
Here’s how to PROPERLY do keyword research that’ll make your campaigns convert like crazy.
🧵Thread🧵
Here’s how to PROPERLY do keyword research that’ll make your campaigns convert like crazy.
🧵Thread🧵
1. Establish your PPC campaign goals
Define your campaign goals before you research a single keyword.
Define your campaign goals before you research a single keyword.
Be as specific as possible.
- What is your budget?
- What are your goals?
- What are your objectives?
- What is your target audience?
- What is your competition doing?
This will give you a few starting ideas to investigate using the 2 methods below.
- What is your budget?
- What are your goals?
- What are your objectives?
- What is your target audience?
- What is your competition doing?
This will give you a few starting ideas to investigate using the 2 methods below.
2. Leverage the competition.
Most of your competition has spent time and money testing what ads work for them.
Skip a big chunk of finding what works by looking into their strategy.
Here is how...
Most of your competition has spent time and money testing what ads work for them.
Skip a big chunk of finding what works by looking into their strategy.
Here is how...
- Go on Spyfu.
- Plug in your competitor’s URL that match your product and goals
- See what keywords they are targeting
Target the same keywords relative to your budget.
- Plug in your competitor’s URL that match your product and goals
- See what keywords they are targeting
Target the same keywords relative to your budget.
3. Keyword tools (Google’s tool, Ahrefs, Moz)
Plug in phrases you got from your brainstorm earlier into these tools to start things off.
Compare the search volume of terms that crop up, to the cost-per-click (CPC).
Find the right balance between both that matches your budget.
Plug in phrases you got from your brainstorm earlier into these tools to start things off.
Compare the search volume of terms that crop up, to the cost-per-click (CPC).
Find the right balance between both that matches your budget.
Now that we have our keywords.
Let's cover how to get the most out of them.
Let's cover how to get the most out of them.
4. Choosing a targeting type.
Start with broad match to gather search term data.
Then transition to phrase and exact match types.
This will allow you to target traffic with high interest and intent towards your product.
Check the example below...
Start with broad match to gather search term data.
Then transition to phrase and exact match types.
This will allow you to target traffic with high interest and intent towards your product.
Check the example below...
Let’s use the example of dog shoes.
Phrase match:
“Blue dog shoes” ✅
“Dog shoes for huskies” ✅
“Dog slippers” ❌
Exact Match:
"Dog shoes" ✅
"Dog shoe" ✅
"Red dog shoe" ❌
Broad Match:
Dogs with shoes ✅
Dog slippers ✅
Phrase match:
“Blue dog shoes” ✅
“Dog shoes for huskies” ✅
“Dog slippers” ❌
Exact Match:
"Dog shoes" ✅
"Dog shoe" ✅
"Red dog shoe" ❌
Broad Match:
Dogs with shoes ✅
Dog slippers ✅
Broad matching will result in traffic that may be completely unrelated to your product or service.
Meaning more finetuning with negative keywords, etc...
Start with it, and then pivot.
Meaning more finetuning with negative keywords, etc...
Start with it, and then pivot.
5. Increase quality score.
We have our keywords, and our match strategy... Now how do we rank above the competition?
We increase the quality score.
We have our keywords, and our match strategy... Now how do we rank above the competition?
We increase the quality score.
A higher quality score allows you to rank above other bidders and lower your CPC.
To do this match the keywords, intent and offer between the ads and connected landing pages.
To do this match the keywords, intent and offer between the ads and connected landing pages.
I hope you found this thread helpful. Follow me here @georgeclementss where I post content like this weekly. [tweet]
That's a wrap!
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1. Follow me @georgeclementss for more of these
2. RT the tweet below to share this thread with your audience
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