Nobody cares about their toothpaste until they get told “you have cavities and gum disease”
Read this story if you don’t want to regret your decision 10 years too late:
Read this story if you don’t want to regret your decision 10 years too late:
Your toothpaste sucks, and I’m not going to dance around it.
But I have the solution, and it's available now: brushwithnobs.com
But I have the solution, and it's available now: brushwithnobs.com
In my opinion, it's the most . . .
remineralizing,
pregnancy-safe,
flouride-free,
gum-protecting,
mess-free,
minty-free,
plastic-free,
travel-friendly toothpaste.
I've been using it for the last few months and I'm never going back
But why did I make it?
remineralizing,
pregnancy-safe,
flouride-free,
gum-protecting,
mess-free,
minty-free,
plastic-free,
travel-friendly toothpaste.
I've been using it for the last few months and I'm never going back
But why did I make it?
I started toying with my own toothpaste back in 2018
Why?
Not to save money. I have a condition called "Geographic tongue"
It's a harmless but painful condition of map-like patterns of red patches that come and go
Many ingredients aggravate this condition, like SLS
Why?
Not to save money. I have a condition called "Geographic tongue"
It's a harmless but painful condition of map-like patterns of red patches that come and go
Many ingredients aggravate this condition, like SLS
In dental school my professor sat me in a chair and brought my entire class around to “take a look at this loser with geographic tongue” like I was a circus animal.
I never even heard of it until I saw it on a slide and realized that’s why my tongue randomly flared up.
I never even heard of it until I saw it on a slide and realized that’s why my tongue randomly flared up.
In my case, a store-bought toothpaste will make my tongue feel like it's being doused in battery acid
Along with canker sores that pop-up like weeds
Once the process starts it's very difficult to calm it down
Along with canker sores that pop-up like weeds
Once the process starts it's very difficult to calm it down
I tried many alternative, "all-natural", hippie brands but none of them were good products.
These companies are just good at marketing.
Sound familiar?
These companies are just good at marketing.
Sound familiar?
So, in mid-2018 I had enough, ordered ingredients and started making homebrew toothpaste
It worked, and I had a lot of my friends and family happily using it.
I tried to make it at scale, but it was too expensive to do
It worked, and I had a lot of my friends and family happily using it.
I tried to make it at scale, but it was too expensive to do
I gave up on the idea, as it was a hassle to make it and I found a few brands that were decent enough to use.
But my problem didn't go away… I just learned to live with it.
But my problem didn't go away… I just learned to live with it.
Fast forward to August 2022, I started to get some growth on twitter, and I kept getting the nagging question:
"Gator, when are you gonna make a toothpaste?"
This reignited my mission . . .
"Gator, when are you gonna make a toothpaste?"
This reignited my mission . . .
“Maybe I should revive this old idea”
I still had my formula in Google docs and it collected cloud-drive dust, but it occurred to me . . .
I finally had the chance to impact a lot of people with my idea
I still had my formula in Google docs and it collected cloud-drive dust, but it occurred to me . . .
I finally had the chance to impact a lot of people with my idea
@BowTiedFawn and I had already started collaborating on ways to bring holistic health and aesthetics to everyone on Twitter
So I shared with her my toothpaste manifesto from 2018
“The Toothpaste Bible”
There was just one catch . . .
So I shared with her my toothpaste manifesto from 2018
“The Toothpaste Bible”
There was just one catch . . .
I knew it had to be toothpaste tablets.
All the other toothpaste tablets on the market SUCK
Bite, Hello, and Huppy all had some problem or the other
It's nice that they're pre-dosed with no mess, but they're just not good products
I had no choice but to do it better.
All the other toothpaste tablets on the market SUCK
Bite, Hello, and Huppy all had some problem or the other
It's nice that they're pre-dosed with no mess, but they're just not good products
I had no choice but to do it better.
Fawn and I went through many, MANY revisions (almost gave up) of the formula and finally made magic together:
> Plenty of xylitol and nano-hydroxyapatite
> Enough mint and foam without the use of harsh chemicals
> Organic, safe ingredients
> Fluoride-free
> Low abrasivity
> Plenty of xylitol and nano-hydroxyapatite
> Enough mint and foam without the use of harsh chemicals
> Organic, safe ingredients
> Fluoride-free
> Low abrasivity
NOBS is the best toothpaste money can buy, point blank
Look, this isn't just an ecom venture for me
This is my life's work. It's personal, and has been for years.
Look, this isn't just an ecom venture for me
This is my life's work. It's personal, and has been for years.
NOBS is something I pursued out of necessity rather than profit
I know many don't have the same condition as me, but this toothpaste slaps either way
So just pre-order already, will ya?
This is the official answer to “what that mouth do?”
brushwithnobs.com
I know many don't have the same condition as me, but this toothpaste slaps either way
So just pre-order already, will ya?
This is the official answer to “what that mouth do?”
brushwithnobs.com
It's simple
Big Toothpaste doesn't care about you, and Boutique Toothpaste doesn't know floss from fluoride
Hit us with a follow and RT here to spread the word:
Big Toothpaste doesn't care about you, and Boutique Toothpaste doesn't know floss from fluoride
Hit us with a follow and RT here to spread the word:
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