This video seems unfair. The person making the video rides the line between saying Saffiano is fine, but also kinda bad. This is 🫤
A quick thread 🧵
A quick thread 🧵
First, what is Saffiano leather? It's an Italian leather that has been hot stamped with a grain and then coated to protect the surface. Technically, this is a corrected grain leather.
What is corrected grain?
What is corrected grain?
Leathers like this are going to scuff and darken from water droplets or oils from your hands. One retailer told me that he refused to stock a particularly beautiful bag because the leather risked scuffing in transit, and ill-informed consumers think scuff = bad.
As for his claims about cost, I don't think the leather he uses costs significantly more than Saffiano. I can't say if his claims about labor costs are correct, but they seem grossly low to me.
There are lots of things that can end up inflating the price of a final fashion item. These may be necessary to deliver a good product. I would be careful with the original video's message that it's all a scam and that Saffiano is necessarily bad. Reality is more complicated.
Want to say one more thing. I generally think that big-name fashion brands are a bad value for leather goods. But there's a huge industry now around DTC companies with a marketing pitch around "cut out the middleman" and "minimize cost/ maximize build quality"
Ultimately, I question whether these people end up having a connection and loving their purchases, and whether it's truly sustainable to build wardrobes this way. Who ends up still using their wallet in 20 years? The woman who bought Prada or the person who bought a DTC item?
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