I started writing for money when I was 19.
Everything was a one-off with no reproducible process. Every project drained me.
After 6 years of hard work, I codified my process in to one cheat sheet that made everything easy.
Let's go.
Everything was a one-off with no reproducible process. Every project drained me.
After 6 years of hard work, I codified my process in to one cheat sheet that made everything easy.
Let's go.
First off, we need to define what a "good" writing process is.
I didn't "get it" at 19, and many of you don't get it today.
A "good" writing process:
-Changes the feelings, beliefs, and actions of the reader
-In long, medium, and short form writing
-Every time
I didn't "get it" at 19, and many of you don't get it today.
A "good" writing process:
-Changes the feelings, beliefs, and actions of the reader
-In long, medium, and short form writing
-Every time
Here is the secret that eluded me for my first 6 years as a professional writer:
~ Designing a good writing process is more important than being a good writer. ~
What's the difference?
~ Designing a good writing process is more important than being a good writer. ~
What's the difference?
A good WRITER is someone who can write well and spur people to action- maybe some of the time.
Every project is different, every writing session requires inspiration, and every draft is stained with blood, sweat, and tears.
Contrast this with a good writing PROCESS.
Every project is different, every writing session requires inspiration, and every draft is stained with blood, sweat, and tears.
Contrast this with a good writing PROCESS.
A good writing process is a system that does not rely as much on the individual.
Yet it produces consistent results.
Every project becomes *the same*, every writing session requires following the process (not inspiration), and every deliverable becomes predictable.
Yet it produces consistent results.
Every project becomes *the same*, every writing session requires following the process (not inspiration), and every deliverable becomes predictable.
If that sounds boring to you, you must not like money.
The "starving artist" meme should have no home in your brain as a professional writer.
You are also dishonoring your clients if you rely on your native skill vs. a proven process.
The "starving artist" meme should have no home in your brain as a professional writer.
You are also dishonoring your clients if you rely on your native skill vs. a proven process.
As writers, we feel pride in our work.
Of course we do! Books change the world. Emails build businesses. Tweets change the course of humanity.
When we focus on our pride instead of results for our clients, we lose.
My process helps you avoid that fate.
Of course we do! Books change the world. Emails build businesses. Tweets change the course of humanity.
When we focus on our pride instead of results for our clients, we lose.
My process helps you avoid that fate.
My process is both simple and hard.
I contain it in one graphic.
And I wrote a thread on each of my Pillars.
You'll still need to spend years working this process until you reach a state of unconscious competence.
Let's dig in. 👀
I contain it in one graphic.
And I wrote a thread on each of my Pillars.
You'll still need to spend years working this process until you reach a state of unconscious competence.
Let's dig in. 👀
These are my 6 Pillars of Influence.
I use them for
-Books
-Emails
-Tweets
-Everything else
The longer the content piece, the more Pillars it must include.
I use them for
-Books
-Emails
-Tweets
-Everything else
The longer the content piece, the more Pillars it must include.
A Tweet can use just one, though 2 or 3 is better.
The first chapter of your book always includes all 6.
An email needs 2+ in the body but also must include 1 or more in the subject line.
The first chapter of your book always includes all 6.
An email needs 2+ in the body but also must include 1 or more in the subject line.
Once you see your writing through the Pillars of Influence, everything becomes easier.
Now I'm going to share all 6 threads with you in a row.
This is a lot of information, but it will change your life.
Let's go. 🚀
Now I'm going to share all 6 threads with you in a row.
This is a lot of information, but it will change your life.
Let's go. 🚀
First is credibility.
It's mandatory if you want to change how people feel, believe, and act.
It's mandatory if you want to change how people feel, believe, and act.
Second is connection.
We ignore credible people who we feel don't care about us.
We ignore credible people who we feel don't care about us.
Third is compelling.
The world is noisy- this is how you make it personal.
The world is noisy- this is how you make it personal.
Fourth is counter-industry.
This is how you build a mind worm that your reader will never forget.
This is how you build a mind worm that your reader will never forget.
Fifth is call to action.
It's how you turn writing in to 💰
It's how you turn writing in to 💰
Sixth is circulation.
It's how things go viral.
It's how things go viral.
Take a breath.
You just read in 6 tweets what it took me 6 years to discover and another 5 years to refine.
I applaud you!
You just read in 6 tweets what it took me 6 years to discover and another 5 years to refine.
I applaud you!
Now that you know my proven process for writing, what's next?
You know how I write bestseller after bestseller.
Do you want to learn how I make a million dollars a year ghostwriting?
I show you how in The Best Way To Ghostwrite It- my new product.
thebestwaytosayit.com
You know how I write bestseller after bestseller.
Do you want to learn how I make a million dollars a year ghostwriting?
I show you how in The Best Way To Ghostwrite It- my new product.
thebestwaytosayit.com
Without a proven process, writing (much less ghostwriting) a bestseller is hard and unpredictable work.
The Best Way To Ghostwrite It is *the* proven process for creating predictable, hardcore persuasive content for clients- or for yourself!
thebestwaytosayit.com
thebestwaytosayit.com
Thanks for reading what I've learned from 11 years of ghostwriting.
I hope you use my Pillars of Influence in every single piece of writing from now on.
Retweet the first tweet if you know you'll earn big 💰 from this thread.
I hope you use my Pillars of Influence in every single piece of writing from now on.
Retweet the first tweet if you know you'll earn big 💰 from this thread.
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