If you want to grow on social media in 2023
Follow these 5 steps to grow better than 99% of creators on EVERY social media platform:
Follow these 5 steps to grow better than 99% of creators on EVERY social media platform:
Using these 5 steps, I've built an audience of over:
• 164 000 on IG
• 77 000 on Twitter
• 26 000 on LinkedIn (in a few weeks)
Let's get into it:
• 164 000 on IG
• 77 000 on Twitter
• 26 000 on LinkedIn (in a few weeks)
Let's get into it:
1. Build your fundamentals
Figure out:
• Why you want to grow on social media
• Your goals for your brand
• Your niche
• Your target avatar
• What you want to be known for
These are important if you want your brand to grow for years to come.
No really - don't skip these.
Figure out:
• Why you want to grow on social media
• Your goals for your brand
• Your niche
• Your target avatar
• What you want to be known for
These are important if you want your brand to grow for years to come.
No really - don't skip these.
2. Optimise your profile
This includes your;
• Header (Twitter/LinkedIn)
• Profile picture
• Bio
• Pinned tweet (Twitter)
Getting these right can be the difference between a 2% follower conversion and a 20% follower conversion.
This includes your;
• Header (Twitter/LinkedIn)
• Profile picture
• Bio
• Pinned tweet (Twitter)
Getting these right can be the difference between a 2% follower conversion and a 20% follower conversion.
For your header, make sure it’s short, concise, and aesthetic.
Simply explain through a few words (3-5) or visuals what your brand is about.
You can use canva to make your header for free.
Simply explain through a few words (3-5) or visuals what your brand is about.
You can use canva to make your header for free.
For your profile picture use a headshot.
Now, it doesn’t need to be a corporate headshot
But just make sure it’s high quality (use good lighting) and represents the vibe of your brand
Photo:
@thedankoe
Now, it doesn’t need to be a corporate headshot
But just make sure it’s high quality (use good lighting) and represents the vibe of your brand
Photo:
@thedankoe
@thedankoe Your bio needs to tell people:
• What they get by following you/what you can do for them
• What you do/who you are.
Keep it simple, keep it clear.
• What they get by following you/what you can do for them
• What you do/who you are.
Keep it simple, keep it clear.
@thedankoe Your pinned tweet is easy.
You can go 1 of 2 routes;
1. Your best performing tweet/thread
2. A thread that shows your expertise - generally through a transformation of yours or a client - with the purpose of gathering leads
You can go 1 of 2 routes;
1. Your best performing tweet/thread
2. A thread that shows your expertise - generally through a transformation of yours or a client - with the purpose of gathering leads
@thedankoe 3. Scroll-stopping content
Content is king.
If your content is crap and nobody sees it, you won’t grow an audience or gather any leads.
How do you make scroll stopping content?
Content is king.
If your content is crap and nobody sees it, you won’t grow an audience or gather any leads.
How do you make scroll stopping content?
@thedankoe You first need to do 2 things
1. Create 3 content pillars related to your niche
2. Create 3 subtopics for each content pillar
You now have 9 topics that you can create content around.
1. Create 3 content pillars related to your niche
2. Create 3 subtopics for each content pillar
You now have 9 topics that you can create content around.
@thedankoe Next, I would recommend you build a swipe file.
Essentially, gather high-performing content from other accounts in your niche (or similar) and get to understand the format of their tweets/threads
Start plugging your own ideas (from your 9 subtopics) into these formats.
Essentially, gather high-performing content from other accounts in your niche (or similar) and get to understand the format of their tweets/threads
Start plugging your own ideas (from your 9 subtopics) into these formats.
@thedankoe There are so many formats out there for high-performing content, but they all do a few things
• They educate, entertain, inspire or do a combination of all 3
• They educate, entertain, inspire or do a combination of all 3
@thedankoe • They appeal to emotions (confirm/deny beliefs, anger, hope, insight)
• They fall into 1 of 3 categories: growth, authority building, relationship building
• They fall into 1 of 3 categories: growth, authority building, relationship building
@thedankoe 4. Networking
Networking sounds very transactional and corporate, but we want to build relationships, so we need to network.
• Reach out to accounts whose content you like
• Compliment their content
• Add value to them (send them a resource, a tip, connect them with someone)
Networking sounds very transactional and corporate, but we want to build relationships, so we need to network.
• Reach out to accounts whose content you like
• Compliment their content
• Add value to them (send them a resource, a tip, connect them with someone)
@thedankoe This works best if that person is a similar size to you as you’ll grow together.
But it also means you can build distribution methods to help exponentially increase your reach, engagement and growth.
But it also means you can build distribution methods to help exponentially increase your reach, engagement and growth.
@thedankoe 5. Doubling down
You’ll find some things work better with your audience than others, whether it’s
• Content topics
• Content formats
You’ll find some things work better with your audience than others, whether it’s
• Content topics
• Content formats
@thedankoe Follow the data, do more of what works and double down.
Now, that doesn’t mean you don't experiment and try new things
but it does mean that for the most part, you do more of what your audience clearly wants
Now, that doesn’t mean you don't experiment and try new things
but it does mean that for the most part, you do more of what your audience clearly wants
@thedankoe That's all for today, if you want to
• Grow on social media
• Scale your audience
• Monetise your personal brand
Click the link below and get my Personal BrandBldr course👇
brandbldr.co.uk
30 day money back guarantee - no questions asked!
• Grow on social media
• Scale your audience
• Monetise your personal brand
Click the link below and get my Personal BrandBldr course👇
brandbldr.co.uk
30 day money back guarantee - no questions asked!
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