10 months ago, nobody knew who I was.
Since I started sharing on social:
-I've launched a killer side biz
-Funneled tons of new biz to my agency
-Added meaningful connections to my network
-& massive companies have tried to poach me
Here's how to get results & make an impact:
Since I started sharing on social:
-I've launched a killer side biz
-Funneled tons of new biz to my agency
-Added meaningful connections to my network
-& massive companies have tried to poach me
Here's how to get results & make an impact:
First, a personal brand isn't for everyone.
You don't need one.
If you choose to go down this path, it will be a ton of work.
I personally feel it's worth it, but who cares what I think.
Go with your gut.
Let's get to it:
You don't need one.
If you choose to go down this path, it will be a ton of work.
I personally feel it's worth it, but who cares what I think.
Go with your gut.
Let's get to it:
🔹 Know why you're posting & who you're speaking to
The best content has a purpose.
It speaks directly to a known audience and is:
-Helpful
-Engaging
-Relevant
If you aren't sure, you can find your 'why' by paying attention to what sticks.
Experiment to find your groove.
The best content has a purpose.
It speaks directly to a known audience and is:
-Helpful
-Engaging
-Relevant
If you aren't sure, you can find your 'why' by paying attention to what sticks.
Experiment to find your groove.
But if you need more help, follow @ABetterJones
She's the master at helping people learn how to curate a POV that sets them apart from the crowd.
And, generate ideas that align with your "why" and your audience's "so what?"
She's the master at helping people learn how to curate a POV that sets them apart from the crowd.
And, generate ideas that align with your "why" and your audience's "so what?"
🔹 Show up as you
Nobody else is you.
Sounds simple, but it's easy to lose your voice in a sea of templated tips.
Let your personality out. Add your unique flare. Take a stance for or against something.
I give content tips, but I'm also anti-hustle porn & tell terrible jokes.
Nobody else is you.
Sounds simple, but it's easy to lose your voice in a sea of templated tips.
Let your personality out. Add your unique flare. Take a stance for or against something.
I give content tips, but I'm also anti-hustle porn & tell terrible jokes.
🔹 Write an attention-grabbing hook
People want to know:
-Why they should care
-How it will help them
-What they will learn
A bad hook isn't specific & leaves nothing up to the imagination.
Poke at pain points, light up emotions, add social proof, & build intrigue.
People want to know:
-Why they should care
-How it will help them
-What they will learn
A bad hook isn't specific & leaves nothing up to the imagination.
Poke at pain points, light up emotions, add social proof, & build intrigue.
More on great hooks:
🔹 Pay attention to structure
How you organize ideas matters as much as what you're saying.
The reader needs to move through a logical journey.
There are tons of formats to choose from, e.g.:
-Stories
-Lists
-How-to's
Your content purpose drives the structure...
How you organize ideas matters as much as what you're saying.
The reader needs to move through a logical journey.
There are tons of formats to choose from, e.g.:
-Stories
-Lists
-How-to's
Your content purpose drives the structure...
Telling a story? You won't need headers (like I'm using today).
Sharing tips/expertise? In this case, headers help readers navigate & digest what you're saying.
Study successful creators and pay attention to the various formats they use.
Here's one I return to often:
Sharing tips/expertise? In this case, headers help readers navigate & digest what you're saying.
Study successful creators and pay attention to the various formats they use.
Here's one I return to often:
🔹 Project confidence
Confidence is magnetic.
The more assured you sound, the more assured your audience will feel.
Avoid self-deprecating posts if possible.
❌ "Nobody is following me back and it's sad."
✅ "I'm growing slowly, but my connections are fire."
Confidence is magnetic.
The more assured you sound, the more assured your audience will feel.
Avoid self-deprecating posts if possible.
❌ "Nobody is following me back and it's sad."
✅ "I'm growing slowly, but my connections are fire."
🔹 Engage with others
Leave interesting comments on other posts.
Don't be Generic Gerry.
I personally like to have fun. The more fun I have, the more I'll enjoy being here.
It also helps me stand out.
This one was a personal fave:
Leave interesting comments on other posts.
Don't be Generic Gerry.
I personally like to have fun. The more fun I have, the more I'll enjoy being here.
It also helps me stand out.
This one was a personal fave:
Hope you found this helpful!
Quick TLDR:
🔹 Know why you're posting & who you're speaking to
🔹 Show up as you
🔹 Write an attention-grabbing hook
🔹 Pay attention to structure
🔹 Project confidence
🔹 Engage with others
Quick TLDR:
🔹 Know why you're posting & who you're speaking to
🔹 Show up as you
🔹 Write an attention-grabbing hook
🔹 Pay attention to structure
🔹 Project confidence
🔹 Engage with others
Keen for more help?
Check out my cohort with @ABetterJones. We help you grow with a purpose. No templated BS.
Cohort 2 begins Jan 30th:
maven.com
Check out my cohort with @ABetterJones. We help you grow with a purpose. No templated BS.
Cohort 2 begins Jan 30th:
maven.com
I hope you've found this thread helpful.
Follow me @ericasmyname for more.
& RT the first tweet below to spread the knowledge:
Follow me @ericasmyname for more.
& RT the first tweet below to spread the knowledge:
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