focus on one acquisition channel (cold email) and use basic structures while testing one variable at a time to make sure you find the winning combination as fast as possible.
When a winning combination has been found, you scale that one campaign as long as you can while testing secondary options on the side in case messaging stops working.
When you book calls, you split your sales process into 2 calls.
You have a clear structure for both calls. You disqualify hard and only move the highest-quality prospects into the second call.
You have a clear structure for both calls. You disqualify hard and only move the highest-quality prospects into the second call.
Before booking the second call, ensure every decision-maker is attending the second call and ready to make a decision on that call.
Legit just ask them:
"John, the demo call is going to be a Yes or No call. Are you able to give me one of those answers next call?"
Prospect: Yes
"John, is there someone else that should be on the call for you to be able to make the decision?"
"John, the demo call is going to be a Yes or No call. Are you able to give me one of those answers next call?"
Prospect: Yes
"John, is there someone else that should be on the call for you to be able to make the decision?"
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