4 Tweets 1 reads Mar 05, 2023
JIO is streaming IPL for free, but there is something else that will change the game.
We have two TVs at my parental home. One 26 inches another 44 inches bought 10 years apart, screen sizes collinear with our family’s fortunes. Non-smart TVs both. And they have stayed. (1/n)
The thing is Indians rarely upgrade TVs. There are 200 million TV households out of which only 22 million are smart Internet enabled. (~90% dumb TVs)
So JIO has launched this new media cable, which lets u connect your phone to your TV & make it smart. Even an old BPL Tv (2/n)
You can watch all the content from the Internet on the big screen. So IPL being free + incentive to make your TV smart, can eat away a lot of market share from Paid Tv subscription & will make it obsolete.
Best part? they have kept it Telecom operator agnostic. (3/n)
So even if you don’t have a JIO sim, you can still connect your phone. Brave.
The two keywords that drive India are “Free & unlimited” besides Bollywood & Cricket :)
let’s see how this war pans out. At stake are 178 million TV households :)
(4/4)

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