Copywriting is a cheat code in life.
It gets you impressions, followers, and money for free.
Here are the only 7 books you need to become a world-class copywriter:
It gets you impressions, followers, and money for free.
Here are the only 7 books you need to become a world-class copywriter:
1. "The Adweek Copywriting Handbook" by @JoeSugarman
What you'll learn:
• How to use stories, logic, and emotions in copywriting.
• How to craft a strong and clear headline.
• How to format, test & refine your copy.
What you'll learn:
• How to use stories, logic, and emotions in copywriting.
• How to craft a strong and clear headline.
• How to format, test & refine your copy.
2. "The Boron Letters" by Gary Halbert
What you'll learn:
• How to craft copy that motivates people to action.
• How to use human psychology to your advantage.
• How to write clear and simple copy.
What you'll learn:
• How to craft copy that motivates people to action.
• How to use human psychology to your advantage.
• How to write clear and simple copy.
3. "Influence" by @RobertCialdini
What you'll learn:
• How to use mental shortcuts to your advantage.
• The six psychology principles of persuation.
• The power of social proof & how to use it.
What you'll learn:
• How to use mental shortcuts to your advantage.
• The six psychology principles of persuation.
• The power of social proof & how to use it.
4. "Everybody writes" by @annhandley
What you'll learn:
• How to write writing compelling content.
• The superpower of using visuals with words.
• The use of data points to improve your content.
What you'll learn:
• How to write writing compelling content.
• The superpower of using visuals with words.
• The use of data points to improve your content.
5. " Oglivy on advertising" By David Oglivy
The bible of advertising, Learn:
• How to use research and data in your writing.
• The magic of creativity on advertising.
• A priceless collection of ads by Oglivy.
The bible of advertising, Learn:
• How to use research and data in your writing.
• The magic of creativity on advertising.
• A priceless collection of ads by Oglivy.
6. “On Writing” by Stephen King
A gem of a book đź’Ž
What you'll learn:
• Write with the door closed, rewrite with the door open.
• Use your life as a support system to write.
• Adverbs are the enemy, avoid them.
A gem of a book đź’Ž
What you'll learn:
• Write with the door closed, rewrite with the door open.
• Use your life as a support system to write.
• Adverbs are the enemy, avoid them.
7. “Breakthrough Advertising" by Eugene Schwartz
What you'll learn:
• The assembly line of copy that sells.
• How to use desire to your advantage.
• Inject the power of persuasion into your copy.
What you'll learn:
• The assembly line of copy that sells.
• How to use desire to your advantage.
• Inject the power of persuasion into your copy.
8. “The Copy Book” by @dandad
This one is a cheat-code.
What you'll learn:
• The amost powerful ads of the 20th century.
• Copy isn't just words, Copy is visuals, punctionation & more.
This one is a cheat-code.
What you'll learn:
• The amost powerful ads of the 20th century.
• Copy isn't just words, Copy is visuals, punctionation & more.
8 books you need to become a world-class copywriter:
1/ Influence
2/ On Writing
3/ The Copy Book
4/ The Boron Letters
5/ Everybody writes
6/ Oglivy on advertising
7/Breakthrough Advertising
8/The Adweek Copywriting Handbook
1/ Influence
2/ On Writing
3/ The Copy Book
4/ The Boron Letters
5/ Everybody writes
6/ Oglivy on advertising
7/Breakthrough Advertising
8/The Adweek Copywriting Handbook
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• Follow me @albadawee on my journey from 0 to $1M.
• Like/Comment/ RT to help your friends up their content game.
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