A simple trick to figure out what people want when you don't have an audience of your own:
1. Pick a specific goal or transformation you want to help people accomplish.
2. Go to Amazon and search for books related to that topic.
1. Pick a specific goal or transformation you want to help people accomplish.
2. Go to Amazon and search for books related to that topic.
3. For each book (start with the most popular), look at the reviews.
4. In the reviews, look for comments people made about how the book helped them, what they're struggling with, or what they wish the book would have addressed.
4. In the reviews, look for comments people made about how the book helped them, what they're struggling with, or what they wish the book would have addressed.
5. Those reviews are GOLD - your target audience is literally telling you what they're trying to figure out, the results they want, and what they wish existed.
6. Pay attention to exact words and phrases they use so you can re-use it in your own messaging.
6. Pay attention to exact words and phrases they use so you can re-use it in your own messaging.
7. Example:
Notice this from a review of @davidcbaker's book The Business of Expertise:
"As someone who always struggled to articulate what I excelled at..."
If this is your target audience, messaging about how you help people "articulate their talents" would resonate.
Notice this from a review of @davidcbaker's book The Business of Expertise:
"As someone who always struggled to articulate what I excelled at..."
If this is your target audience, messaging about how you help people "articulate their talents" would resonate.
8. Another example from a review of @arvidkahl's book Embedded Entrepreneur:
"...Something I was always afraid of doing."
This suggests If building in public is your niche, then messaging about how to overcome your fear is likely to resonate.
"...Something I was always afraid of doing."
This suggests If building in public is your niche, then messaging about how to overcome your fear is likely to resonate.
9. Searching reviews like this can help you with everything from creating products, to promoting your work, to framing your offers.
10. And it's not limited to books. Own an auto body shop? Imagine how much you could learn from Yelp reviews of other shops.
10. And it's not limited to books. Own an auto body shop? Imagine how much you could learn from Yelp reviews of other shops.
I expand on this concept and reveal more audience growth truths no one says out loud in this episode of my podcast with @markiemasters:
youtu.be
youtu.be
@markiemasters Want to learn even more about what an audience wants?
Ask them these questions:
Ask them these questions:
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