My Twitter audience is my most powerful asset.
In 2022, I added 172,204 followers and did $45k/month on the platform.
Here's how to hack the Twitter algorithm:
In 2022, I added 172,204 followers and did $45k/month on the platform.
Here's how to hack the Twitter algorithm:
Optimize Your Profile
Twitter has a small profile surface area. This means you need to maximize every inch:
• Social proof
• Design a CTA header image
• Location tag as a CTA to your link
• Value prop (ie. Helping you scale your brand and community with proven systems.)
Twitter has a small profile surface area. This means you need to maximize every inch:
• Social proof
• Design a CTA header image
• Location tag as a CTA to your link
• Value prop (ie. Helping you scale your brand and community with proven systems.)
Grow via Threads
I've posted 4 threads/week for the last 6 months.
Here's how they usually perform:
• ~3k likes
• ~900k tweet views
• ~150 newsletter conversions
Some quick tips:
• Numbers in headline
• Show credibility
• Actionable tips in every tweet
I've posted 4 threads/week for the last 6 months.
Here's how they usually perform:
• ~3k likes
• ~900k tweet views
• ~150 newsletter conversions
Some quick tips:
• Numbers in headline
• Show credibility
• Actionable tips in every tweet
Supercharge Growth on @Hypefury
Hypefury is my secret weapon to:
• Build a content backlog (2 weeks out)
• Track my analytics (dates, times, hooks)
• Launch DM campaigns (to nurture/capture emails)
Hypefury is my secret weapon to:
• Build a content backlog (2 weeks out)
• Track my analytics (dates, times, hooks)
• Launch DM campaigns (to nurture/capture emails)
Grow a Monetized Audience
Content ≠ Audience
Here is the formula for growing to $5M:
• Rented Audience: Attract customers with value on Twitter and LinkedIn
• Owned Audience: Nurture them via emails and SMS
• Monetized Audience: Get them to pay for your products
Content ≠ Audience
Here is the formula for growing to $5M:
• Rented Audience: Attract customers with value on Twitter and LinkedIn
• Owned Audience: Nurture them via emails and SMS
• Monetized Audience: Get them to pay for your products
Dive Into Analytics
“Information is the oil of the 21st century, and analytics is the combustion engine.” - Peter Sondergard
Some key metrics I look for:
• Retweets/quotes
• Likes to reply ratio
• Engagement rate
Obsess over analytics so you can maximize rewards of effort.
“Information is the oil of the 21st century, and analytics is the combustion engine.” - Peter Sondergard
Some key metrics I look for:
• Retweets/quotes
• Likes to reply ratio
• Engagement rate
Obsess over analytics so you can maximize rewards of effort.
Engage in Conversations
Don't just post and forget about it.
The value comes in the reactions people have:
• Answer their questions
• Respond to their rebuttals
• Research their suggestions
The value of Twitter is a town square, not a megaphone.
Don't just post and forget about it.
The value comes in the reactions people have:
• Answer their questions
• Respond to their rebuttals
• Research their suggestions
The value of Twitter is a town square, not a megaphone.
Make Magic in DMs
Conversations naturally lead to 1:1 connections.
My LinkedIn may generate more revenue but Twitter has let me:
• Join high-value masterminds
• Hire a team of A-list talent
• Sign 6-figure partnership deals
• Get inspired by other entrepreneurs
Conversations naturally lead to 1:1 connections.
My LinkedIn may generate more revenue but Twitter has let me:
• Join high-value masterminds
• Hire a team of A-list talent
• Sign 6-figure partnership deals
• Get inspired by other entrepreneurs
Want to go deeper?
I'm giving away my free Profitable Media Social Strategy Cheat Sheet in my newsletter (worth over $199).
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mattgray.xyz
I'm giving away my free Profitable Media Social Strategy Cheat Sheet in my newsletter (worth over $199).
Join 45,000 in my newsletter who will receive it👇
mattgray.xyz
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1 actionable tip to grow your online business.
Join 40,000+ subscribers here:
mattgray.xyz
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