I used to watch my posts vanish into the void.
37 views. 0 likes. Hardly anyone noticed.
But now they consistently get attention and attract a rapidly growing audience.
This 6-step SUCCES system damn-near guarantees your content resonates and spreads like wildfire:
37 views. 0 likes. Hardly anyone noticed.
But now they consistently get attention and attract a rapidly growing audience.
This 6-step SUCCES system damn-near guarantees your content resonates and spreads like wildfire:
Why do some ideas go viral and others don't?
In 2007, researchers Chip & Dan Heath revealed the answer to this question in their NYT-bestselling book:
Made to Stick.
The key to crafting contagious content lies in their 6-step SUCCES system.
Here's the breakdown:
In 2007, researchers Chip & Dan Heath revealed the answer to this question in their NYT-bestselling book:
Made to Stick.
The key to crafting contagious content lies in their 6-step SUCCES system.
Here's the breakdown:
Why is Nike's 'Just Do It' so memorable?
Simplicity.
These 3 words show motivation, determination & action.
Distill your message to its core. Like a chef reducing a sauce to its richest flavor, use analogies to simplify complex ideas.
Complexity conceals. Simplicity reveals.
Simplicity.
These 3 words show motivation, determination & action.
Distill your message to its core. Like a chef reducing a sauce to its richest flavor, use analogies to simplify complex ideas.
Complexity conceals. Simplicity reveals.
Did you know octopuses have three hearts?
Surprised? That's the power of Unexpectedness. Create curiosity with:
β’ Captivating anecdotes
β’ Counterintuitive statements
β’ Thought-provoking questions
But don't close the loop too soon.
Keep your readers intrigued.
Surprised? That's the power of Unexpectedness. Create curiosity with:
β’ Captivating anecdotes
β’ Counterintuitive statements
β’ Thought-provoking questions
But don't close the loop too soon.
Keep your readers intrigued.
You're facing a blank screen.
Cursor blinking endlessly. The silence is suffocating. But ideas refuse to flow.
This isn't just writer's block.
It's an experience made real through concrete writing.
Vivid details transform abstract struggles into relatable stories.
Cursor blinking endlessly. The silence is suffocating. But ideas refuse to flow.
This isn't just writer's block.
It's an experience made real through concrete writing.
Vivid details transform abstract struggles into relatable stories.
My most viral post is about Dan Koe.
It's a prime example of using authoritative sources to create trust and credibility.
External:
β’ Evidence
β’ Expertise
β’ Endorsements
Internal:
β’ Clarity
β’ Specificity
β’ Consistency
It's not just what you say but how you back it up.
It's a prime example of using authoritative sources to create trust and credibility.
External:
β’ Evidence
β’ Expertise
β’ Endorsements
Internal:
β’ Clarity
β’ Specificity
β’ Consistency
It's not just what you say but how you back it up.
Ever teared up watching a movie?
That's the power of emotional connection.
In your content:
β’ Use words that stir emotions
β’ Tie your ideas to relatable experiences
β’ Lead your readers through a range of feelings
Don't write to inform. Write to transform.
That's the power of emotional connection.
In your content:
β’ Use words that stir emotions
β’ Tie your ideas to relatable experiences
β’ Lead your readers through a range of feelings
Don't write to inform. Write to transform.
Stories make ideas stick.
β’ They simulate real experiences
β’ They spark emotional connections
Craft them with:
β Relatable characters
β Overcoming challenges
β Using real-world examples
Good stories don't just educate. They inspire action.
β’ They simulate real experiences
β’ They spark emotional connections
Craft them with:
β Relatable characters
β Overcoming challenges
β Using real-world examples
Good stories don't just educate. They inspire action.
These 6 principles make your ideas stick:
β’ Simple
β’ Unexpected
β’ Concrete
β’ Credible
β’ Emotion
β’ Story
Don't just share ideas.
Package them properly to create impact.
β’ Simple
β’ Unexpected
β’ Concrete
β’ Credible
β’ Emotion
β’ Story
Don't just share ideas.
Package them properly to create impact.
Thanks for reading!
I'm turning insights from $12,119 in Writing, Marketing, and Branding courses into freedom to work anywhereβso I can visit my kids ~4,000 km away.
Follow @dschwertfeger to join me in building a creator business.
Let's learn and grow together.
I'm turning insights from $12,119 in Writing, Marketing, and Branding courses into freedom to work anywhereβso I can visit my kids ~4,000 km away.
Follow @dschwertfeger to join me in building a creator business.
Let's learn and grow together.
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