How did IKEA become a $40 billion company selling furniture? By exploiting a cognitive bias called the Labor Perception Effect. Aka the "IKEA Ef

How did IKEA become a $40 billion company selling furniture? By exploiting a cognitive bias called the Labor Perception Effect. Aka the "IKEA Ef

How did IKEA become a $40 billion company selling furniture? By exploiting a cognitive bias called the Labor Perception Effect. Aka the "IKEA Ef