This guy exposed the psychology behind why you buy things.
His name is Robert Cialdini.
Apple, Amazon, and Nike use his 6 principles to dominate their markets.
Here they are, and how you can use them to influence others: x.com
His name is Robert Cialdini.
Apple, Amazon, and Nike use his 6 principles to dominate their markets.
Here they are, and how you can use them to influence others: x.com
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How to build Authority:
Show, don't tell.
Use social proof from respected figures.
Share your process, not just results.
Authority isn't claimed, it's earned through demonstration. x.com
Show, don't tell.
Use social proof from respected figures.
Share your process, not just results.
Authority isn't claimed, it's earned through demonstration. x.com
How to use Consistency:
Get small commitments first.
Remind people of their past choices.
Make their actions public.
Once someone's committed, they're more likely to follow through.
Get small commitments first.
Remind people of their past choices.
Make their actions public.
Once someone's committed, they're more likely to follow through.
How to be more likable:
Find genuine common ground.
Give honest compliments.
Show vulnerability.
Work towards shared goals.
Remember, authenticity is key. Fake likability backfires.
Find genuine common ground.
Give honest compliments.
Show vulnerability.
Work towards shared goals.
Remember, authenticity is key. Fake likability backfires.
How to use Consensus:
Show real people using your product.
Use specific numbers in testimonials.
Highlight behavior of similar others.
Remember, "8 out of 10 guests reuse towels" works better than "Please reuse towels."
Show real people using your product.
Use specific numbers in testimonials.
Highlight behavior of similar others.
Remember, "8 out of 10 guests reuse towels" works better than "Please reuse towels."
These principles aren't just theory.
They're based on decades of research and real-world application.
Use them ethically and you'll become a master of persuasion.
Ignore them, and you're leaving influence on the table.
They're based on decades of research and real-world application.
Use them ethically and you'll become a master of persuasion.
Ignore them, and you're leaving influence on the table.
Want to dive deeper?
1. Read Cialdini's book "Influence"
2. Start noticing these principles in ads and interactions
3. Experiment with using them in your communication
The more you practice, the more natural it becomes.
1. Read Cialdini's book "Influence"
2. Start noticing these principles in ads and interactions
3. Experiment with using them in your communication
The more you practice, the more natural it becomes.
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- The Chad Mindset (vol. 1,2,3)
- 10+ hours of audiobook
- 9+ bonus workbooks
Click here to Become a Chad today:👇
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Thanks for reading this thread.
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If you enjoyed and learned something then please
~ Like and Rt the first tweet of this thread
~ Follow @powerbeastt for more
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