Power Beast
Power Beast

@powerbeastt

20 Tweets 3 reads Nov 23, 2024
This guy exposed the psychology behind why you buy things.
His name is Robert Cialdini.
Apple, Amazon, and Nike use his 6 principles to dominate their markets.
Here they are, and how you can use them to influence others: x.com
First off, what are Cialdini's 6 principles?
They're psychological triggers that make people more likely to say "yes."
Reciprocity, Scarcity, Authority, Consistency, Liking, and Consensus.
Mastering these can make you a persuasion ninja. x.com
Why should you care?
These principles are everywhere.
From how Netflix keeps you binging to why you bought that gym membership.
Understanding them helps you make better decisions and become more influential. x.com
Let's dive in with Reciprocity.
It's not just "you scratch my back, I'll scratch yours."
It's about creating a sense of obligation.
Ever wonder why free samples work so well?
That's reciprocity in action. x.com
How to use Reciprocity:
Give before you ask.
Offer valuable content for free.
Be the first to help.
People will feel compelled to return the favor.
It's like planting seeds of goodwill that grow into loyal customers. x.com
Next up: Scarcity.
We want what we can't have.
It's not just FOMO.
Scarcity makes our brains think something is more valuable.
That's why "limited time offers" are so effective. x.com
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How to leverage Scarcity:
Highlight what's unique about your offer.
Use time limits strategically.
Don't just say "limited supply." Say WHY it's limited.
The reason makes it more believable and effective. x.com
Authority is more than just expertise.
It's about perception.
Why do we trust a guy in a white coat more?
It's not the knowledge, it's the symbols of authority. x.com
How to build Authority:
Show, don't tell.
Use social proof from respected figures.
Share your process, not just results.
Authority isn't claimed, it's earned through demonstration. x.com
Consistency is about our need to be coherent.
Once we make a choice, we stick to it.
It's why foot-in-the-door techniques work.
Start small, then escalate. x.com
How to use Consistency:
Get small commitments first.
Remind people of their past choices.
Make their actions public.
Once someone's committed, they're more likely to follow through.
Liking is simple but powerful.
We say yes to people we like.
But it's not just about being nice.
Similarity, compliments, and cooperation all play a role. x.com
How to be more likable:
Find genuine common ground.
Give honest compliments.
Show vulnerability.
Work towards shared goals.
Remember, authenticity is key. Fake likability backfires.
Consensus, or social proof, is huge.
We look to others to guide our behavior.
It's why testimonials work.
And why we check reviews before buying. x.com
How to use Consensus:
Show real people using your product.
Use specific numbers in testimonials.
Highlight behavior of similar others.
Remember, "8 out of 10 guests reuse towels" works better than "Please reuse towels."
These principles aren't just theory.
They're based on decades of research and real-world application.
Use them ethically and you'll become a master of persuasion.
Ignore them, and you're leaving influence on the table.
Want to dive deeper?
1. Read Cialdini's book "Influence"
2. Start noticing these principles in ads and interactions
3. Experiment with using them in your communication
The more you practice, the more natural it becomes.
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