Sarah 🦕
🔥I help DTC brands increase ROI with psychology-based creative. Consumer Behavior Strategist, Performance Consultant, Creative Strategist.
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In 2014, KFC increased the sale of one of their flagship products by 56% using a super simple psychology hack. They spent weeks working with the team at Ogilvy to crack the code....
9 go-to ChatGPT prompts I use on the daily to write psychology-based ad copy. 🚀 Number 6 is my all-time favorite…
🤑 Want more money? One of the best ways to increase revenue for FREE is to alter your prices. But there's a right way and a wrong way to go about this... 🧠 Use these 7 Pricing Ps...
🔑 For advertising to work, we need a huge amount of data on the person we’re targeting… 😩 But consumers aren’t the easiest to get to know….So how do you find what motivates your c...
🚨Billions of💰will be spent on courting customers this year. Sadly, most of those dollars will be wasted by brands who don’t know WHY their customers buy from them. 💸 Don’t be tha...
🤔 DID YOU KNOW: According to a recent study, “Researchers found that the brain regions involved in decision-making and emotional processing experienced significantly higher activi...
😱 What if I told you that a simple emotional hack helped make De Beers into a $6B brand? 💍 In 1941, De Beers ran an ad with the iconic message: “A Diamond is Forever.” The mess...
🚨Are you still using angles to test your creative ideas? Millions of angles are tested every year, yet 99% of them will fail. ❌ Don’t test angles - test emotions! Here’s the 9...
😭 Costs high? 😡 Engagement low? 🚽 Conversion rates in the toilet? It’s not your media buyer…it's your creative. 🧠 Winning campaigns are built on ads that are psychologically buil...
You spent BIG money to ask the questions to get the insight so you could market better and eventually get paid…right? 💰💰💰 So why isn’t it working?
Looking to learn more about: ✅ Consumer psychology ✅ Human behavior ✅ Economics and/or ✅ Neuromarketing? Here are the top 34 books you should read...
😱 Ad account bleeding you dry?? 🧠 Here’s 6 psychological hacks you can use to cut your advertising costs by up to 40%.