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Profitable unicorns are a RARE breed. But FirstCry, an e-commerce startup selling baby products generates: 1) INR 1700 Cr revenue 2) INR 215 Cr profits More importantly, they bu...

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IKEA’s founder says, “Hungry people buy less”. So, IKEA started selling food to keep people hooked at the stores! Today, - 30% of people visit IKEA only for food and, - IKEA food...

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Till 2001, local jewellers ruled the Indian jewellery industry. Until Tanishq entered the game! With 1 masterstroke Titans startup, - CRUSHED the local jewellers - went from Rs...

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Hindustan Unilever (HUL) dominates India with Rs. 50,336 Cr turnover! But, a social initiative, Shakti, powers HUL's marketing in rural India: - empowers 1.6 lakh women - low-cos...

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Cult fit RULES the fitness industry via SEO marketing! - INR 160 Cr revenue in FY21 - 43% traffic from Google and, - ~400K monthly SEO users! Let’s learn how you can get users fo...

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Fevicol was a tiny startup in 1959. In ~30 years, Fevicol became Pidilite & created a range of iconic brands like FeviKwik, Dr. Fixit etc. But, the STAR product Fevicol still rul...

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WhatsApp is HUGE in India ⇒ ~500M users! But, WhatsApp is a FREE app. So, how does it make money for Meta? Answer ⇒ WhatsApp for business It could make ~9 billion in revenue & s...

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Dream11 has a CRAZY 90% market share in the fantasy sports industry! In FY21, Revenue ⇒ Rs 2554 Cr Profits ⇒ Rs 327 Cr Inspite of spending ⇒ Rs 222 Cr on IPL ads ⇒ Rs 1250 Cr on...

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Asian Paints is a monopoly business for 55 years! FY22 Revenue - Asian Paints: Rs 25,000 Cr - Berger Paints: Rs 7800 Cr They make 3X revenue with 2 key strategies to get: 1. INR...

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Satya Nadella once said, "Longevity is about being able to reinvent yourself" Zoho is THE perfect example of this! They've reinvented themselves many times to survive for 25 year...

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Zomato is a marketing POWERHOUSE! 1. Discovery ⇒ SEO 2. App downloads ⇒ CTAs 3. Nudge to order ⇒ Push Notifications 4. Overall Brand Awareness ⇒ Social Media STEAL their iconic m...

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Jeff Bezos says it’s always Day 1 at Amazon. It means Amazon will always act like a startup! Bezos is obsessed with “cash flow”. Has scaled Amazon to $1.1 trillion. With

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