Ari Murray
Chief Growth Officer @sharmabrands, Resident Shopper @ Go-to-Millions (read by 50,145 marketers) 🧙♀️The Marketing Millennials wife, Talks about DTC
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They're world-famous brands. They have stores across the globe. But no matter how much cash you have, you can't buy their stuff. Meet the Unshoppables: luxury so elite, you can't...
Anyone else love a luxury lawsuit? Hermès was recently hit with a class action over (what else?) their iconic Birkin bag. To really understand the lawsuit, you need to understand...
20 years ago, you could spot a fake Fendi from across the room. But now, exploding demand, faded taboos, and a new generation of counterfeiters have turned the luxury goods market...
These two bags look nearly identical, but the bag on the right costs $500 more than the bag on the left. The difference? It's all in the leather. Here's THE SECRET to finding the...
The greatest luxury brands in the world spend centuries building a brand around exclusivity. To do this successfully requires a tight control over supply, distribution, and brand...
Over the past few days, I set out to answer a burning question that I've had for years: Why are perfume ads so weird? It's a pretty wild story 🧵 https://t.co/o5wz8HNrEn
10 years ago, Chipotle ran their first nationally-televised commercial during the 2012 Grammy Awards. It was so successful, it increased the restaurant chain's revenue by over 23%...
The most prestigious luxury brands in the world can agree on one thing: “Money talks, but wealth whispers.” Let me explain... https://t.co/B3OQcLmE9I
Cartier is worn by celebrities. But Van Cleef & Arpels is worn by royalty. Let me introduce you to the world's oldest invite-only jewelry brand. https://t.co/5kCW1MCnf0
A beautiful woman arrives to Paris for the first time from South America. She meets a dashing, Moroccan-born Frenchman. They fall in love and start a boutique together in Paris....
Matcha lovers, this one’s for you. Oh, and coffee lovers. Hot chocolate, too. There’s a consumer brand that we MUST DISCUSS. Creator-lead, of course. This is the story of the ASC...
The name’s Birkin. Jane Birkin. On a fated flight 40 years ago, a fashion icon (our girl, Jane Birkin) and a Hermès brand executive had an idea. A bag. Big enough for the everyda...