Barry Hott βοΈ
Over $600 mil in ad spend for 50+ brands since '08 | Your biz can grow better, I can help | @ranchwater acq'd '21 π€ | Advising https://t.co/Wghtrf58B0 | Always improving π
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@TaylorHoliday @itslukeaustin Yeah, overall, I'm with you, this should be plenty of volume, assuming the CPA is under ~$200. I think we all know Meta, particularly ASC, can get it...
I have to admit: I was wrong. I made a bad recommendation. Last week, I predicted something...
Here are 17 things that will make you fall in love with Slack and help your org to be more productive. I guarantee you will learn at least one new Slack tip:
Businesses expect ad performance to improve every month. Yet performance is genuinely affected pretty hardcore by market movements & economic factors out of your control.
The story of how Twitter restricted my account for 4 days for no apparent reason and there was (almost) nothing I could do to fix it... https://t.co/8DC7iYggNg
Planning your advertising budget for the year? UGH, what a chore! But no need to get worked up about it, just follow this simple plan:
I studied billions of dollars of ad spend for over 15 years. You wouldn't believe how many mistakes, inconsistencies, and bad habits I find plaguing every ad account...
ALL marketing data is imperfect. Your "source of truth" is inaccurate. Now that I have your attention, let's clear some things up about marketing data and attribution:
I spied on my mom while she shopped to buy something on her phone. What I witnessed was a study in real-world ecom buying behavior, user experience, discounting, and marketing att...
I told my cousin I'd help promote her course since she's a total badass growth/startup advisor/coach/mentor and not on Twitter: Check out "The No-Money No-Stress Guide to Startup...
It's almost 2023 and some of y'all still out here acting like Facebook interest targeting is accurate π€¦ββοΈ
High hook rate or CTR doesn't mean good sales performance. Getting people to pay attention is generally better vs ads that fail to get attention, but the *relevance* of that atten...