π‘ The best word of mouth strategies in the world:
1/ On check-in at any Hilton Doubletree hotel, every single guest gets given a warm chocolate chip cookie.
75,000 are given out each day. 34% of guests tell their friends. That's 25,000 stories being told about Doubletree, every single day.
The unit cost of a cookie is $0.20.
75,000 are given out each day. 34% of guests tell their friends. That's 25,000 stories being told about Doubletree, every single day.
The unit cost of a cookie is $0.20.
2/ Skipβs is a classic Californian burger restaurant. Except just before you pay the waiter pulls out a deck of cards. If you pick the joker your meal is free.
The financial cost to Skip's is just $2 for every $100 spent.
They'd never spent a single penny on advertising.
The financial cost to Skip's is just $2 for every $100 spent.
They'd never spent a single penny on advertising.
3/ In 1973, John Neville took over as director of the Neptune Theatre.
Every time a new show opened, he'd give free tickets to local taxi drivers. In return, they'd talk up the shows to their passengers.
Two years later theatre subscriptions had doubled.
Every time a new show opened, he'd give free tickets to local taxi drivers. In return, they'd talk up the shows to their passengers.
Two years later theatre subscriptions had doubled.
4/ Every Penn & Teller show ends the same way. They dash out the theatre, and wait in the foyer to greet their fans.
They take selfies, shake hands and sign autographs. Each night 200 customers leave with a story.
That's how you become the longest-running headline act in Vegas.
They take selfies, shake hands and sign autographs. Each night 200 customers leave with a story.
That's how you become the longest-running headline act in Vegas.
5/ Word of mouth strategies pull in customers just as reliably as paid ads.
Yet they're neglected. Marketers are more comfortable imitating than originating.
Don't be afraid to stand out. Give your customers a story to tell and they'll sell your product for you.
Yet they're neglected. Marketers are more comfortable imitating than originating.
Don't be afraid to stand out. Give your customers a story to tell and they'll sell your product for you.
βThe best word of mouth strategies in the worldβ
(a lot of examples came from the book Talk Triggers)
marketingexamples.com
(a lot of examples came from the book Talk Triggers)
marketingexamples.com
For more real world marketing examples πmarketingexamples.com
If you like the thread sharing and following @GoodMarketingHQ is appreciated.
Thank you to our sponsor @trainual
Over and out - Harry
If you like the thread sharing and following @GoodMarketingHQ is appreciated.
Thank you to our sponsor @trainual
Over and out - Harry
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