The general methodology was to refer to the latest logo of the state tourism websites and look for a tagline below the logo. In the case when no tagline is used, the logo used in the recent past is used.
Some states like Gujarat and Maharashtra do not have a clear tagline, so we used the name of the tourism magazine for Maharashtra and the name of the advertisement campaign for Gujarat.
Some states had their taglines changed recently. For example, the tagline for Rajasthan was "Jane kya dikh jaye" during the BJP government but was then reverted to the tagline before that when Congress came to power.
Similarly, Sikkim was "Small but beautiful", Bengal was rather simple "Beautiful Bengal" just like Tripura which was "Visit Agartala" - the new changes have been an improvement over the past slogans.
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