The biggest misconception about the 2020 election is that it's a referendum on Trump and his Covid response.
Nothing could be farther from the truth. Worth sharing feedback from conversations I've had all summer.
I break it down into five cohorts. 👇
Nothing could be farther from the truth. Worth sharing feedback from conversations I've had all summer.
I break it down into five cohorts. 👇
1) Denial: Those who think America does not have a racism problem, but rather a black community problem.
"I should not stick my nose in things I don’t know."
"I should not stick my nose in things I don’t know."
2) Those who sympathize with BLM but see the protests as the problem. They have been hurt by the looting.
So now they want “law and order” even though they were rooting for Biden before. Another related group sees BLM as marxist anarchists.
So now they want “law and order” even though they were rooting for Biden before. Another related group sees BLM as marxist anarchists.
3) Those who don't like Trump but what they hate more is the liberal attack on conservative values.
"I don’t want my seven year old daughter going to the same bathroom as boys."
So they support Republican Party.
"I don’t want my seven year old daughter going to the same bathroom as boys."
So they support Republican Party.
4) There is simmering anger among white Americans who can’t express opinion (fearing being called out as a racist).
There is no room for debate anymore. So for them, it’s a First Amendment issue.
There is no room for debate anymore. So for them, it’s a First Amendment issue.
5) Those who feel nostalgia for America's glorious days. They hope Biden wins.
They worry America can’t survive another four years under Trump.
They worry America can’t survive another four years under Trump.
There are so many different types of voters and their motivations are all nuanced.
The scariest comment was “ammo” is the new “toilet paper.”
The scariest comment was “ammo” is the new “toilet paper.”
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