Ever since I lost my job, I've been able to create a new income source: freelancing.
It allows me to earn 3x more and to set my own hours.
The best part?
Every gig I've gotten so far I did it without doing any sales work
No paid ads, no cold pitches.
How? Thread incoming🧵
It allows me to earn 3x more and to set my own hours.
The best part?
Every gig I've gotten so far I did it without doing any sales work
No paid ads, no cold pitches.
How? Thread incoming🧵
2/ What's selling without selling?
In short, selling without selling means that instead of you going to people and pitching your product or services, they come to you and ask for it.
In short, selling without selling means that instead of you going to people and pitching your product or services, they come to you and ask for it.
3/ How to sell without selling?
CONTENT
More specifically creating content that showcases your skills.
My own example: I wanted to offer strategy-focused social media and content services. And I wanted to offer those services to other creators and makers.
CONTENT
More specifically creating content that showcases your skills.
My own example: I wanted to offer strategy-focused social media and content services. And I wanted to offer those services to other creators and makers.
4/
The best way to showcase my ability was to:
Tweet about it.
Make graphics.
Write threads
And write blog posts.
This allowed me to build a small but engaged audience and a Twitter profile that works as "top of the funnel" for my services.
The best way to showcase my ability was to:
Tweet about it.
Make graphics.
Write threads
And write blog posts.
This allowed me to build a small but engaged audience and a Twitter profile that works as "top of the funnel" for my services.
5/ My first freelance gig
A few months ago, I connected with @justinmooretfam
We jumped on a call together because of mutual interests.
I didn't pitch him. I didn't try to sell anything.
We just had a casual conversation.
A few months ago, I connected with @justinmooretfam
We jumped on a call together because of mutual interests.
I didn't pitch him. I didn't try to sell anything.
We just had a casual conversation.
6/
After we spoke for a bit, he told me he loved what I've been doing on Twitter and wanted me to help him with his content moving forward.
1 day later, we reached an agreement and started working together (and have been doing it ever since!).
After we spoke for a bit, he told me he loved what I've been doing on Twitter and wanted me to help him with his content moving forward.
1 day later, we reached an agreement and started working together (and have been doing it ever since!).
7/
The rest of the clients I had after him, came through the same way.
A Twitter DM asking me to work with them.
Zoom call, arranging details, and boom, new client.
And it happened because they were seeing what I was doing and sharing in public.
The rest of the clients I had after him, came through the same way.
A Twitter DM asking me to work with them.
Zoom call, arranging details, and boom, new client.
And it happened because they were seeing what I was doing and sharing in public.
8/ Twitter coaching
One day, @JimZarkadas, who I had been talking to for a while on the DMs, reached out and said he wanted to take his content more seriously.
We set up a call, discussed the basics, and came to an agreement.
One day, @JimZarkadas, who I had been talking to for a while on the DMs, reached out and said he wanted to take his content more seriously.
We set up a call, discussed the basics, and came to an agreement.
9/
He could have gone to someone with a bigger audience or buy a 500$ course.
Instead, he chose to ask me to work together because he liked what I created.
This is why in his own words:
He could have gone to someone with a bigger audience or buy a 500$ course.
Instead, he chose to ask me to work together because he liked what I created.
This is why in his own words:
10/ The key
The key to selling without selling, even if it doesn't make much sense, is to give away as much VALUE as possible for free.
Write about what you know, make graphics, videos, whatever!
Share! Build in public!
The key to selling without selling, even if it doesn't make much sense, is to give away as much VALUE as possible for free.
Write about what you know, make graphics, videos, whatever!
Share! Build in public!
11/
And do it in private too! I usually try to help everyone who reaches out by DM.
This builds a close relationship with my audience and eventually leads to more opportunities.
Example of "selling without selling" in private, by @jspector
And do it in private too! I usually try to help everyone who reaches out by DM.
This builds a close relationship with my audience and eventually leads to more opportunities.
Example of "selling without selling" in private, by @jspector
12/
Just make something CONSISTENTLY that showcases the value you can provide for others.
Do it in public and also in private.
Giving value away is the name of the game.
That's how you sell without selling.
Just make something CONSISTENTLY that showcases the value you can provide for others.
Do it in public and also in private.
Giving value away is the name of the game.
That's how you sell without selling.
Have you had any similar experiences? I would love to hear from you! My DMs are open.
And if you enjoyed this thread, you can like and RT the first tweet and give me a follow for more!
And if you enjoyed this thread, you can like and RT the first tweet and give me a follow for more!
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