Why you should *PRODUCE* your way
To becoming a professional copywriter
// THREAD //
To becoming a professional copywriter
// THREAD //
“Hey Don, how can I become a copywriter?”
Read this boo…
NO
Read this boo…
NO
“Read this book” is a shitty advice
And I used to give it to people by default too
Reading books will surely help you wrap your head around this, but in itself, it will get you nowhere close to your end goal, and that’s because…
To become a copy*writer*
Guess what?
And I used to give it to people by default too
Reading books will surely help you wrap your head around this, but in itself, it will get you nowhere close to your end goal, and that’s because…
To become a copy*writer*
Guess what?
You need to WRITE
- It’s something 90% of newbies put off
They get into all those books, blogs and fancy formulas...
Just to end up in the prolonged consumption mode
(I know because I was guilty of this too)
- It’s something 90% of newbies put off
They get into all those books, blogs and fancy formulas...
Just to end up in the prolonged consumption mode
(I know because I was guilty of this too)
There’s a sense of great reward you get when you read those things
A whole new world seems to be opening right in front of you
You feel the sudden CLICK in your head
A whole new world seems to be opening right in front of you
You feel the sudden CLICK in your head
But really, without putting pen to paper & fingers to keyboard
And actually PRODUCING
It’s all for naught
Just a mental copywriting masturbation
And actually PRODUCING
It’s all for naught
Just a mental copywriting masturbation
Why am I making such a big deal out of this?
Because you’re digging a hole for yourself if you “just read” at the beginning of your copywriting journey:
You invest all this time & money into books & courses
(sometimes months & thousands)
Because you’re digging a hole for yourself if you “just read” at the beginning of your copywriting journey:
You invest all this time & money into books & courses
(sometimes months & thousands)
Then you finally sit down to write
($ NOW IT’S MY TURN! $)
Only to see yourself producing not a Gary-Bencivenga-Inspired ad
… but a steaming pile of SHIT
($ NOW IT’S MY TURN! $)
Only to see yourself producing not a Gary-Bencivenga-Inspired ad
… but a steaming pile of SHIT
- Then you get discouraged
- Then you start thinking “it’s not for me”
- Then you go back to filling up excel sheets in a cubicle
No bueno.
- Then you start thinking “it’s not for me”
- Then you go back to filling up excel sheets in a cubicle
No bueno.
Instead, rather than building up unrealistic expectations, you should start writing as soon as you start reading
That’s what I wish I did when I was starting out
But what do you write if you don’t know *how* to write?
That’s what I wish I did when I was starting out
But what do you write if you don’t know *how* to write?
Well, if you’re going to be a copywriter, you can start by COPYing
Don’t just read those great old ads:
- copy them by hand
- twist them around
- play with their structure
You’ll get good 10x quicker & it will be 10X more fun than by just reading
Don’t just read those great old ads:
- copy them by hand
- twist them around
- play with their structure
You’ll get good 10x quicker & it will be 10X more fun than by just reading
Once you know a thing or two:
- Start a Twitter account (or even a blog nobody reads)
- Start freelancing (even if for $5/hour)
- Start an email list
And WOAH, there you go:
that's exactly...
How you *PRODUCE* your way into becoming a pro copywriterro
- Start a Twitter account (or even a blog nobody reads)
- Start freelancing (even if for $5/hour)
- Start an email list
And WOAH, there you go:
that's exactly...
How you *PRODUCE* your way into becoming a pro copywriterro
SPEAKING OF email lists, I have huge respect for guys who send out their emails daily or at least a few times a week
These guys know what’s up
And whether it’s making them a lot of money or a not-so lot of money, it sure as hell is making them a whole-lot better at writing copy
These guys know what’s up
And whether it’s making them a lot of money or a not-so lot of money, it sure as hell is making them a whole-lot better at writing copy
So give them a follow & check out their email lists while at it (they're all great):
@vizovisek
@iamRobONeill
@HeroJourneyOn
@InfoProductJake
@GabeJohansson
… And then, as you learn from these Gs, start your OWN list
@vizovisek
@iamRobONeill
@HeroJourneyOn
@InfoProductJake
@GabeJohansson
… And then, as you learn from these Gs, start your OWN list
I did & if you want to be one of the very first to get my freshly baked oregano-sprinkled copywriting emails
Head over to copynostra.com
Cya there & have a great copy-producing day
Head over to copynostra.com
Cya there & have a great copy-producing day
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