From 0 to 100,000 followers
Here's everything I've learned about using Twitter⬇️
Here's everything I've learned about using Twitter⬇️
Twitter is unlike every other social media platform
🛑It's NOT for connecting with friends you already have
✅It's for connecting with people you don't know
It's a micro-blog that gets blasted out to strangers
Treat it as such!
🛑It's NOT for connecting with friends you already have
✅It's for connecting with people you don't know
It's a micro-blog that gets blasted out to strangers
Treat it as such!
Strangers aren't interested in:
🛑What food you are eating
🛑Where you are on vacation
🛑Your current activity
🛑Your favorite sports team
....etc
They are interested if YOU can make THEIR Twitter feed better
(Use Facebook/Insta/Snap for personal posts)
🛑What food you are eating
🛑Where you are on vacation
🛑Your current activity
🛑Your favorite sports team
....etc
They are interested if YOU can make THEIR Twitter feed better
(Use Facebook/Insta/Snap for personal posts)
The best reason to grow on Twitter is networking
Twitter has lots of AMAZING people
Most won't accept DMs unless they follow you
Twitter has connected me personally with people like @wealthy_barber
I read his book 15 years ago and now we know each other
Thanks, Twitter!
Twitter has lots of AMAZING people
Most won't accept DMs unless they follow you
Twitter has connected me personally with people like @wealthy_barber
I read his book 15 years ago and now we know each other
Thanks, Twitter!
Twitter is also extremely useful for executing my mission,
which is
"to spread financial wellness"
I take mission statements seriously and I'm SUPER passionate about mine
That's why it's front and center on my bio!
which is
"to spread financial wellness"
I take mission statements seriously and I'm SUPER passionate about mine
That's why it's front and center on my bio!
My social media growth strategy is based on4⃣pillars:
1⃣Be Authentic
2⃣Be Consistent
3⃣Be Curious
4⃣Be Kind
The internet has plenty of fake & mean people
I refuse to be one of them
1⃣Be Authentic
2⃣Be Consistent
3⃣Be Curious
4⃣Be Kind
The internet has plenty of fake & mean people
I refuse to be one of them
To grow, you must understand how people use Twitter
We scroll our feeds quickly
1⃣Formatting
2⃣Matters
3⃣Make
4⃣Tweets
5⃣Easy
6⃣To
7⃣Read
We scroll our feeds quickly
1⃣Formatting
2⃣Matters
3⃣Make
4⃣Tweets
5⃣Easy
6⃣To
7⃣Read
How strangers decide to follow you:
1⃣Your Tweet gets on their feed somehow
2⃣If they like it, they click your profile
3⃣They judge your last 10 Tweets for quality
4⃣If they think you can add value to their feed, they follow
1⃣Your Tweet gets on their feed somehow
2⃣If they like it, they click your profile
3⃣They judge your last 10 Tweets for quality
4⃣If they think you can add value to their feed, they follow
My biggest follower boosts come from other accounts recommending me
@bromarMorales
@dhaval_kotecha
@sweatystartup
All had Tweet storms go viral that said to follow me
They each got me 2,000+ followers in 24 hours
Be worth recommending!
@bromarMorales
@dhaval_kotecha
@sweatystartup
All had Tweet storms go viral that said to follow me
They each got me 2,000+ followers in 24 hours
Be worth recommending!
Social proof matters A LOT
Few want to follow an account with <100 followers
Many want to follow accounts with >10,000 followers
Few want to follow an account with <100 followers
Many want to follow accounts with >10,000 followers
Social proof dynamics mean that followers COMPOUND
10 ➡️ 100
100 ➡️ 1,000
1,000 ➡️ 10,000
Each order of magnitude change takes a similar amount of time
My follower count is a classic compounding curve
10 ➡️ 100
100 ➡️ 1,000
1,000 ➡️ 10,000
Each order of magnitude change takes a similar amount of time
My follower count is a classic compounding curve
Capture your Tweet ideas!
Tweet ideas come to me randomly throughout the day
I write them down right away
I keep a list of Tweet ideas in my drafts folder:
1⃣Create Tweet
2⃣Click the X
3⃣Click "Save"
4⃣To retrieve, click "Unsent Tweets"
Tweet ideas come to me randomly throughout the day
I write them down right away
I keep a list of Tweet ideas in my drafts folder:
1⃣Create Tweet
2⃣Click the X
3⃣Click "Save"
4⃣To retrieve, click "Unsent Tweets"
People want to follow accounts that
Make them laugh
@Cokedupoptions
@dougboneparth
@ParikPatelCFA
Make them smarter
@Julian
@gregisenberg
@george__mack
Make them think
@orangebook_
@dmuthuk
@naval
Are subject matter experts
@APompliano
@david_perell
@mkobach
Make them laugh
@Cokedupoptions
@dougboneparth
@ParikPatelCFA
Make them smarter
@Julian
@gregisenberg
@george__mack
Make them think
@orangebook_
@dmuthuk
@naval
Are subject matter experts
@APompliano
@david_perell
@mkobach
Don't use hashtags. They look like spam.
#StockMarket, #stocks, #investing, #YOLO, #Entrepreneurship, #trading, #Money
⬆️See what I mean?
#StockMarket, #stocks, #investing, #YOLO, #Entrepreneurship, #trading, #Money
⬆️See what I mean?
It's super-duper natural to want to use lots and lots of words to make a point but nobody wants to read all of those words in a row so don't used lots of words to make your point and make sure you edit your tweets
⬆️Enjoy reading this? I didn't either!
Shorten your tweets!
⬆️Enjoy reading this? I didn't either!
Shorten your tweets!
Use animations & memes to convey complex ideas
Explaining operating leverage with words is really hard
but this animation by @10kdiver is worth 10,000 words
Explaining operating leverage with words is really hard
but this animation by @10kdiver is worth 10,000 words
Make one point per tweet
Be consistent
Tweet every day if you want to grow
Tweet every day if you want to grow
Twitter hates links
Links take you off of Twitter
They also interrupt the user's experience
Only use them when you have to
Links take you off of Twitter
They also interrupt the user's experience
Only use them when you have to
Thoughtful, easy to read threads are the best way to gain followers
@SahilBloom has grown like crazy by simply producing a few dozen high-quality threads
@SahilBloom has grown like crazy by simply producing a few dozen high-quality threads
Set a quality bar before you click send
Quality Tweets > Quantity of Tweets
Quality Tweets > Quantity of Tweets
I've sent more than 12,000 tweets
That's how I've gotten better
You gotta put in the reps!
That's how I've gotten better
You gotta put in the reps!
As @naval says:
"Not your platform, not your followers"
Create channels to communicate directly with your followers
I use substack to capture emails
"Not your platform, not your followers"
Create channels to communicate directly with your followers
I use substack to capture emails
End threads with a call to action
Subscribe to my substack for free financial graphics emailed daily
brianferoldi.substack.com
Subscribe to my substack for free financial graphics emailed daily
brianferoldi.substack.com
Write Tweet storms in notes or a google doc
Twitter had an error when I posted this tweetstorm
It would have wasted 2 hours of work if I didn't have a backup!
Twitter had an error when I posted this tweetstorm
It would have wasted 2 hours of work if I didn't have a backup!
Here's the Tweet that caused a Twitter error in this thread
I almost lost it all!
Visuals help a lot
@jackbutcher has grown @visualizevalue by creating tons of amazing visuals
Create your own (I use Figma & Paintbrush)
Or share other visuals you like
I almost lost it all!
Visuals help a lot
@jackbutcher has grown @visualizevalue by creating tons of amazing visuals
Create your own (I use Figma & Paintbrush)
Or share other visuals you like
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