A Stunningly Vicious 5-Step Research Process for Copywriters
THREAD >>>
THREAD >>>
This is a general blueprint for organizing copywriting research, because doing it this way is more powerful and efficient than just browsing forums until your thumbs turn into Cheesy Wotsits.
But first...
But first...
A DISCLAIMER:
Yes, there are more scientific or "data-driven" methods out there. But this is pure and true and also basically voodoo, so take it for a test drive...
Yes, there are more scientific or "data-driven" methods out there. But this is pure and true and also basically voodoo, so take it for a test drive...
1/ Caffeine and nicotine (smoked or chewed). Sit down with notifications off and a PEN AND PAPER. Put your laptop out of reach. Breathe. Think deeply about WHO is likely to buy what you're selling.
2/ Find these people and GET THEM to talk to you. Weren't expecting that? Hmmm. Well, this is what the best do, and you do WANT to be the best, right? Ask them WHY they would or wouldn't buy. What are their OBJECTIONS?
-- Lazy people will stop here --
3/ Once you have a list of their objections, brainstorm an all-encompassing, bomb-proof answer to them. This thing needs to be tighter than two thumbs up a pig's ass.
4/ Gather your selling points together. Not general selling points. Specific, EXCLUSIVE selling points that apply ONLY to your product and no-one else's.
5. With your specific objections and selling points organized, think back to 1. How do we use words to infiltrate the various areas of the brain that are excited by NEW, BIG, SAFE and EASY solutions to pains and problems?
Which of the selling points appeals MOST to this person?
This is the epicentre...
The bleeding heart...
The Aladdin's lamp of your headline.
START WRITING.
This is the epicentre...
The bleeding heart...
The Aladdin's lamp of your headline.
START WRITING.
Loading suggestions...