We've spent millions of dollars running ads for brands like Perfect Keto, Tovala, Imperfect Produce.
THREAD: 8 ad types that increase click-through
THREAD: 8 ad types that increase click-through
Customer Facial Expressions
Create user-generated videos to show reactions from using your product:
• Dramatic faces are attention magnets—people click because they can't help but want to see what provoked it
• Naturally demonstrates your products' "Moment of Wow"
Create user-generated videos to show reactions from using your product:
• Dramatic faces are attention magnets—people click because they can't help but want to see what provoked it
• Naturally demonstrates your products' "Moment of Wow"
You vs. Competition
Compare yourself against your competitor:
• 81% of consumers will research alternatives before buying. Test retargeting ads that compare your strongest value props to your competition
• Make customers feel savvy for choosing you over a competitor
Compare yourself against your competitor:
• 81% of consumers will research alternatives before buying. Test retargeting ads that compare your strongest value props to your competition
• Make customers feel savvy for choosing you over a competitor
Customer Testimonial Screenshots
Turn public shoutouts into ad creative:
• Content that looks native to the platform won't immediately be recognized as an ad
• Screenshots in your ads give it built-in social proof and validates that others have bought from you
Turn public shoutouts into ad creative:
• Content that looks native to the platform won't immediately be recognized as an ad
• Screenshots in your ads give it built-in social proof and validates that others have bought from you
Lifestyle Demonstration
Scenes from the lifestyle your product fits into:
• People will click because your ad is the quickest path to the lifestyle they desire
• Lean into a single desire: health, wealth, beauty, acceptance, status
Scenes from the lifestyle your product fits into:
• People will click because your ad is the quickest path to the lifestyle they desire
• Lean into a single desire: health, wealth, beauty, acceptance, status
User Generated Unboxing
Build anticipation with unboxing videos:
• Excitement is contagious—cut your video to highlight the most exciting moments to get more clicks
Build anticipation with unboxing videos:
• Excitement is contagious—cut your video to highlight the most exciting moments to get more clicks
Tutorials
Draw attention to the problem you solve:
• Some of your target audience won't be aware they have a problem that needs solving.
• Show your product, but make HOW TO SOLVE the problem the focus of the ad
Draw attention to the problem you solve:
• Some of your target audience won't be aware they have a problem that needs solving.
• Show your product, but make HOW TO SOLVE the problem the focus of the ad
User Generated Product Walkthrough
Show your product in its natural habitat:
• Homemade, selfie style videos are more likely to be watched because they don't immediately look like an ad
• Add subtitles and a hook across the top to get your point across without sound
Show your product in its natural habitat:
• Homemade, selfie style videos are more likely to be watched because they don't immediately look like an ad
• Add subtitles and a hook across the top to get your point across without sound
Address Objections & FAQs
Turn questions into ads:
• Ads that answer your most common questions will help eliminate objections
Ex. "What if I don't like the taste?" → 30 day money back guarantee
"How's the quality?" → Built to be the last razor you ever buy
Turn questions into ads:
• Ads that answer your most common questions will help eliminate objections
Ex. "What if I don't like the taste?" → 30 day money back guarantee
"How's the quality?" → Built to be the last razor you ever buy
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