Are you a Freelance Web Developer?
Struggling to get clients?
Here's all you need to know on how to get clients π
Struggling to get clients?
Here's all you need to know on how to get clients π
So many freelancers focus on βgetting clientsβ.
Instead, your focus should be getting the βright clientsβ.
This CAN make all the difference π
Instead, your focus should be getting the βright clientsβ.
This CAN make all the difference π
Who are the βright clientsβ?
β Clients who you are passionate about helping.
β Clients who see value in your services and pay you accordingly.
Nobody wants to work with a client who:
β Doesn't pay
β Has a lot of demands
β Treats you like they own you
Tips π
β Clients who you are passionate about helping.
β Clients who see value in your services and pay you accordingly.
Nobody wants to work with a client who:
β Doesn't pay
β Has a lot of demands
β Treats you like they own you
Tips π
Things you must have
π― Brand Identity
π― Niche vs Generalizing
π― Portfolio Website
π― Pricing Structure
π― Brand Identity
π― Niche vs Generalizing
π― Portfolio Website
π― Pricing Structure
1. Brand Identity
- Branding is all about perception.
- Who is your ideal client?
- What is your USP (Unique Selling Proposition)
- Branding is all about perception.
- Who is your ideal client?
- What is your USP (Unique Selling Proposition)
Good Examples of a USP:
β βI create stylish e-commerce websites for fashion brands.β
β βI create affordable 1-page websites for small businesses in 1 day.β
β βI help dentists get more patients - guaranteed.β
These USP's state who your ideal clients are π
β βI create stylish e-commerce websites for fashion brands.β
β βI create affordable 1-page websites for small businesses in 1 day.β
β βI help dentists get more patients - guaranteed.β
These USP's state who your ideal clients are π
2. Choose a Niche π₯
Niching down means youβll create websites for a specific niche like:
- Health and Fitness
- Coffee Shops
- Optometrists
- Solar Companies
- Nutritionists
- Lawyers
- Ecommerce
etc.
Niching down means youβll create websites for a specific niche like:
- Health and Fitness
- Coffee Shops
- Optometrists
- Solar Companies
- Nutritionists
- Lawyers
- Ecommerce
etc.
Pros of niching down?
β‘ You can charge higher.
β‘ Quickly establish yourself as an expert.
β‘ You spend less time looking for clients. Instead, they come to you.
β‘ Allows for a targeted client outreach strategy.
β‘ You can charge higher.
β‘ Quickly establish yourself as an expert.
β‘ You spend less time looking for clients. Instead, they come to you.
β‘ Allows for a targeted client outreach strategy.
Deciding on a niche:
You need to consider one aspect or a combination between:
- Desire/Interest/Passion (Enjoyment factor)
- Experience
- Opportunity ($ potential)
- Time/Effort Input (Professional niches require more effort)
You need to consider one aspect or a combination between:
- Desire/Interest/Passion (Enjoyment factor)
- Experience
- Opportunity ($ potential)
- Time/Effort Input (Professional niches require more effort)
3. You Need a Portfolio Website
A portfolio website is the new online resume.
You need to SHOW what you've DONE.
Not just TALK about what you can DO.
A portfolio website is the new online resume.
You need to SHOW what you've DONE.
Not just TALK about what you can DO.
No experience?
β Ask friends/family
β Offer a website design for a low price
β Do websites for free
β Buy domains and create website examples
Get work experience and testimonials.
β Social proof
β Credibility
β Ask friends/family
β Offer a website design for a low price
β Do websites for free
β Buy domains and create website examples
Get work experience and testimonials.
β Social proof
β Credibility
4. Pricing Strategy
π Takeaway:
β Focus on the RIGHT Client
β Build a Personal Brand
β Have a USP
β Choose a Niche
β Build a Portfolio
β Have the RIGHT Pricing
Now here's how to use this to get clients π
β Focus on the RIGHT Client
β Build a Personal Brand
β Have a USP
β Choose a Niche
β Build a Portfolio
β Have the RIGHT Pricing
Now here's how to use this to get clients π
Getting Your First Client as a Web Developer π₯
Besides telling your friends and family you can create websites for them, these are the some of best outreach strategies to try:
-> Google Ads
-> Facebook Groups
-> Linkedin Outreach
-> Freelance Platforms
-> Manual Outreach
Besides telling your friends and family you can create websites for them, these are the some of best outreach strategies to try:
-> Google Ads
-> Facebook Groups
-> Linkedin Outreach
-> Freelance Platforms
-> Manual Outreach
1. Google Ads:
Google AdWords is an effective tool to get clients as a web developer. π οΈ
Search terms you should consider bidding on are:
- "web design agency"
- "web design services"
- "freelance developer"
- "freelance web designer"
Adding your [niche] is π₯
Google AdWords is an effective tool to get clients as a web developer. π οΈ
Search terms you should consider bidding on are:
- "web design agency"
- "web design services"
- "freelance developer"
- "freelance web designer"
Adding your [niche] is π₯
2: Facebook Groups
Facebook groups can be a very powerful marketing tool π οΈ
There are two ways to use Facebook groups to sell your services:
1.) Join existing Facebook groups of your target clients.
2.) Create your own Facebook group and add your target clients as members.
Facebook groups can be a very powerful marketing tool π οΈ
There are two ways to use Facebook groups to sell your services:
1.) Join existing Facebook groups of your target clients.
2.) Create your own Facebook group and add your target clients as members.
3. Linkedin Outreach
- Use LinkedIn Post Ads
- Run the ads over a weekend
- Try a lead-form ad and a landing-page ad
- Create a funny ad, question ad and informative ad
- Run it for a month, then use the best performing ad
- Use LinkedIn Post Ads
- Run the ads over a weekend
- Try a lead-form ad and a landing-page ad
- Create a funny ad, question ad and informative ad
- Run it for a month, then use the best performing ad
4. Freelance Platforms
There are 100's of job platforms to find work or earn a side income through freelancing.
I used Fiverr.
There are 100's of job platforms to find work or earn a side income through freelancing.
I used Fiverr.
How I turned $5 into 5 figures on Fiverr:
- I charged $5 for a 3-page website conversion report
- I upsold to $100 for a wireframe
- I upsold to $1000 for a website
- I charged $5 for a 3-page website conversion report
- I upsold to $100 for a wireframe
- I upsold to $1000 for a website
5. Manual Outreach
Look for businesses in your niche here:
- Yellow pages
- Google & Google maps
- Local online business directories
- Facebook (search your niche keywords)
- Local print media like newspapers and flyers
Look for businesses in your niche here:
- Yellow pages
- Google & Google maps
- Local online business directories
- Facebook (search your niche keywords)
- Local print media like newspapers and flyers
Look for the following:
1. Do they have a website? If no - good. If yes - can you improve it?
2. Do they show up on Google for their business?
If you see potential, it's time for you to pitch your services.
1. Do they have a website? If no - good. If yes - can you improve it?
2. Do they show up on Google for their business?
If you see potential, it's time for you to pitch your services.
Remember:
It's a numbers game.
The more you reach out to, the more chance you have of succeeding. πͺ
It's a numbers game.
The more you reach out to, the more chance you have of succeeding. πͺ
Here are a few ways you can get higher-paying web design clients:
π Set Up a Sales Funnel
π Dominate Your Niche
π Be Top of Mind
π Get Your Clients Results
π Set Up a Sales Funnel
π Dominate Your Niche
π Be Top of Mind
π Get Your Clients Results
Bonus Tips: π₯
- Avoid directly selling yourself
- Focus on quality over quantity
- Set aside time for learning new skills
- Avoid directly selling yourself
- Focus on quality over quantity
- Set aside time for learning new skills
Now itβs up to you to apply what youβve learned to get results. πͺ
Remember that knowledge leads to nothing without action.
For further reading and more detail:
studywebdevelopment.com
Remember that knowledge leads to nothing without action.
For further reading and more detail:
studywebdevelopment.com
TL;DR π₯
How to Get Clients as a Freelance Developer:
- Brand Identity
- Niche
- Portfolio
- Price Strategy
- Ads
- LinkedIn
- FB Groups
- Freelance Platforms
- Outreach
- SEO
How to Get Clients as a Freelance Developer:
- Brand Identity
- Niche
- Portfolio
- Price Strategy
- Ads
- FB Groups
- Freelance Platforms
- Outreach
- SEO
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