Nik Sharma
Nik Sharma

@mrsharma

12 Tweets 19 reads Jun 21, 2021
I've generated over $120,000,000.00 in online revenue.
The 2 biggest mistakes I see are:
โ€ข Constantly chasing new customers
โ€ข Not being smarter with existing ones.
Here's a breakdown of 6 free tactics I used to add $100k+ in revenue. ๐Ÿงต
Add subtitles to your video ads.
According to @verizonmedia, 92% of mobile users watch videos with sound off. ๐Ÿ”‡
Adding 20 minutes to your video editing time will achieve higher:
โ€ข click-through rate
โ€ข website conversion rate
โ€ข return on ad spend (ROAS)
When adding subtitles to videos, you don't need to get too fancy with them.
โ€ข make the subtitles easy to read
โ€ข don't rely on music for the context
โ€ข show, don't tell
They're just an aid to help whoever's watching, understand the video better.
Syndicate your reviews.
There's a good chance you're already collecting reviews. If not, start.
97% of customers look for reviews as a form of product validation.
See here how @CarawayHome shows their reviews. It becomes a lot more enticing to purchase than its competitors.
Plug into the revenue side of publishers.
Sign up for @Skimlinks so when sites like TOWN & COUNTRY, BuzzFeed, Refinery29, etc. write about you, they have the opportunity to generate affiliate revenue.
This incentivizes you over a competitor + gets you exposure.
When you find publishers are driving consistent traffic to your site with affiliate revenue, you can see which performs the best for your brand.
Double down and reach out directly to those.
Set up custom partnerships.
Tap into an audience you know converts well.
Make it easy for people to reorder the products they know and love.
It's cheaper to retain existing customers than to acquire new ones.
Leverage tools like getbatch.com to let people scan, choose their favorite product, and recorder in 2 clicks.
Try it ๐Ÿ‘‡
Turn Instagram comments into customer service.
99% of comments ask the same question.
Instead of responding privately, set up a hashtag (i.e. #CarawayFAQ) where a secondary account posts answers to the most common answers.
This means less stress on your customer service team.
Use landing pages to convert users, with a full-funnel marketing approach.
This means that if someone comes in knowing nothing, they should leave knowing everything necessary to WANT to make a purchase.
Here's how you can make great landing pages
If you believe your site converts well on its own already, that's great!
But just take a look at the math here ๐Ÿ‘‡
If you enjoyed this thread, you'll love my Sunday newsletter.
โ€ข it's completely free
โ€ข always tactical
โ€ข never has fluff, theory, or bs
Join 15,000 founders, investors, and marketers today ๐Ÿ‘‡ nik.co
Lastly, to get more content or thoughts like this, please give me a follow: โžก๏ธ @mrsharma โฌ…๏ธ
If you have any questions, DM me ๐Ÿ‘‡

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