20 Tips To Improve Your Link Building 🔗
Whilst some may say otherwise, link building is still the #1 ranking factor. So here are 20 tips to improve your link building and outreach game.
A 🧵
Whilst some may say otherwise, link building is still the #1 ranking factor. So here are 20 tips to improve your link building and outreach game.
A 🧵
I asked you what thread you'd like to see, and over 50% voted for this one.
Unfortunately, I maxed out the Twitter thread at 15 tips, so I'll do another thread with 10 more!
You know when it's this long it's going to be a banger though!
Unfortunately, I maxed out the Twitter thread at 15 tips, so I'll do another thread with 10 more!
You know when it's this long it's going to be a banger though!
As a pre-warning, I am a grey hat SEO that has dozens of affiliate websites and no longer does client work.
Whilst there is some level of risk to some of the tips in this thread, it's minimalized by using common sense when carrying them out.
Whilst there is some level of risk to some of the tips in this thread, it's minimalized by using common sense when carrying them out.
Tip #1 - New Sites Need Foundations
Whenever you build a new site, you can't immediately be hitting it with guest posts to try and rank.
Google has a built-in sandbox period where they validate your site (to stop spammers/hackers from ranking)
Whenever you build a new site, you can't immediately be hitting it with guest posts to try and rank.
Google has a built-in sandbox period where they validate your site (to stop spammers/hackers from ranking)
You need to first build a foundational layer of links to authenticate your site.
Social profiles, citations (directories) and about pages are all great ways to build the base layer of links for your site.
Social profiles, citations (directories) and about pages are all great ways to build the base layer of links for your site.
Tip #2 - Buy Links
Yes, it's against Google's guidelines but so is ANY form of link building.
∼70% of sites you outreach to will ask you for money, do you really want to only have access to 30% of the available links?
Yes, it's against Google's guidelines but so is ANY form of link building.
∼70% of sites you outreach to will ask you for money, do you really want to only have access to 30% of the available links?
And your outreach campaign open rates will go through the roof if you offer them money in the subject lines.
Just make sure you aren't being too generous upfront, there is always room for negotiations in these campaigns.
Just make sure you aren't being too generous upfront, there is always room for negotiations in these campaigns.
Tip #3 - Build A Database
If you run a niche agency or run niche affiliate sites then building a link database will be a game changer.
Outreach to sites, negotiate a price, build the link, add the site to database - Repeat for future campaigns.
If you run a niche agency or run niche affiliate sites then building a link database will be a game changer.
Outreach to sites, negotiate a price, build the link, add the site to database - Repeat for future campaigns.
Tip #4 - Always Analyze Your Competitors
Don't go shooting blind. Make sure you heavily research the links your competitor's pages and sites have, then base your own link building needs off what is already ranking and working.
Ahrefs & SEMRush are by far the best tools.
Don't go shooting blind. Make sure you heavily research the links your competitor's pages and sites have, then base your own link building needs off what is already ranking and working.
Ahrefs & SEMRush are by far the best tools.
Tip #5 - NoFollow Links Can Still Pass Juice
Since Google made NoFollow a hint directive in 2019, NF links have become increasingly more important with every core update Google has rolled out.
Generally speaking, the higher authority the link, the more likely it'll pass juice.
Since Google made NoFollow a hint directive in 2019, NF links have become increasingly more important with every core update Google has rolled out.
Generally speaking, the higher authority the link, the more likely it'll pass juice.
If you want to learn how to build NoFollow links (for free) that can pass juice, rank sites quicker and cheaper than ever... Then check out my course Native NoFollow - charlesfloate.gumroad.com
This is the only promo in this thread, back to the info!
This is the only promo in this thread, back to the info!
Tip #6 - Use Niche Edits (Link Inserts) When You Can
Guest posts are normally on fresh pages and can cost a fortune in content fees.
Look at the sites best pages (by links) and see if any pages with a high number of referring domains are relevant for your campaign.
Guest posts are normally on fresh pages and can cost a fortune in content fees.
Look at the sites best pages (by links) and see if any pages with a high number of referring domains are relevant for your campaign.
These pages have age, links, are relevant and are already live so the actual process of building the link is much shorter.
You can also likely negotiate with site owners to get some very powerful pages for very cheap prices.
You can also likely negotiate with site owners to get some very powerful pages for very cheap prices.
Tip #7 - Supporting Content Instead of Exact Anchors
Instead of link building directly to your money pages with exact match or partial match anchor texts and potentially risking your site.
Build supporting content that have exact match internal links, then link build at them.
Instead of link building directly to your money pages with exact match or partial match anchor texts and potentially risking your site.
Build supporting content that have exact match internal links, then link build at them.
Tip #8 - Vet Sites
Make sure sites you're building links on are up to scratch!
Make sure they aren't link farms, PBNs or any other site setup just to sell links and eventually get penalized.
Traffic, link profiles, domain age, social profiles, blog content, indexed pages etc
Make sure sites you're building links on are up to scratch!
Make sure they aren't link farms, PBNs or any other site setup just to sell links and eventually get penalized.
Traffic, link profiles, domain age, social profiles, blog content, indexed pages etc
Tip #9 - Quality Over Quantity
You're normally almost always better off going for the high authority, high quality link than you are building dozens of lower authority links instead.
Don't be scared to pay $300 for one link rather than $500 for 5 links.
You're normally almost always better off going for the high authority, high quality link than you are building dozens of lower authority links instead.
Don't be scared to pay $300 for one link rather than $500 for 5 links.
Tip #10 - Quality Tiered Link Building
Whilst tiered link building used to mean spamming your guest posts with automated link building software, nowadays it's much more about building multiple layers of quality and relevance.
I use quality niche edits & PBNs tier 2.
Whilst tiered link building used to mean spamming your guest posts with automated link building software, nowadays it's much more about building multiple layers of quality and relevance.
I use quality niche edits & PBNs tier 2.
The beauty of using PBNs and niche edits on the 2nd tier is that you don't need to go any further than that.
PBNs and niche edits already have links going to them and thus already have tier 3, 4 (and so on) covered.
PBNs and niche edits already have links going to them and thus already have tier 3, 4 (and so on) covered.
Tip #11 - Network & Link Swap
The more SEOs you know, the more likely someone has a way to get a link on the site you need.
Get yourself out there, join groups, communities, message people - Trade links (and make friends)
The more SEOs you know, the more likely someone has a way to get a link on the site you need.
Get yourself out there, join groups, communities, message people - Trade links (and make friends)
Tip #12 - Setup Competitor New Link Alerts
Ahrefs, SEMRush and Moz allow you to setup alerts for new found backlinks.
Set them up for all of your competitors and review them once per week for potential oppurtunities.
Ahrefs, SEMRush and Moz allow you to setup alerts for new found backlinks.
Set them up for all of your competitors and review them once per week for potential oppurtunities.
Tip #13 - Turn Brand Mentions Into Links
Use search operators and tools like BrandMentions to find where bloggers have talked about you or your clients brand but didn't link - Then go get that link!
Use search operators and tools like BrandMentions to find where bloggers have talked about you or your clients brand but didn't link - Then go get that link!
Tip #14 - Use Reverse Image Link Building
If your site has a lot of image content, then reverse image search your most visited image pieces and find sites that are using your images.
Outreach to the sites and ask them to link back to the page your image was originally from.
If your site has a lot of image content, then reverse image search your most visited image pieces and find sites that are using your images.
Outreach to the sites and ask them to link back to the page your image was originally from.
Tip #15 - Build Link Bait Content
This is a tactic I learned from @staceycav s/o.
Content about stats, numbers, data, news etc often gets searched for by journalists and bloggers and then linked to as a source.
If you can create content for them to find, the links will flow.
This is a tactic I learned from @staceycav s/o.
Content about stats, numbers, data, news etc often gets searched for by journalists and bloggers and then linked to as a source.
If you can create content for them to find, the links will flow.
I wanted to do 20 tips, but I hit the Twitter thread count limit!
So I'll drop a follow-up thread with 10 tips once this thread gets to 100 RTs.
So I'll drop a follow-up thread with 10 tips once this thread gets to 100 RTs.
I hope you enjoyed this thread, if you learned something then please drop me a RT and like!
And if you aren't already, make sure to follow me to get more awesome threads like this and to keep up to date on all the best SEO practices.
And if you aren't already, make sure to follow me to get more awesome threads like this and to keep up to date on all the best SEO practices.
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