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User Experience Design
Startup Advice
I've rewritten 300+ websites for startups from pre-seed to unicorn.
Here are my top learnings ๐
Here are my top learnings ๐
Share the benefit, not the product.
Users don't care what you sell, they care about how they get value:
โข Start with an action verb
โข Make a bold claim
โข Talk directly to your persona
Hook the users so they NEED to read on.
Users don't care what you sell, they care about how they get value:
โข Start with an action verb
โข Make a bold claim
โข Talk directly to your persona
Hook the users so they NEED to read on.
Turn your feature sections into narratives.
โข Dig at your audience's problem
โข Twist the knife at why the problem is bad
โข Share your feature's solution
Make your feature sections both memorable AND relatable.
โข Dig at your audience's problem
โข Twist the knife at why the problem is bad
โข Share your feature's solution
Make your feature sections both memorable AND relatable.
Give users a sense of FOMO (Fear Of Missing Out).
When pitching your product, make users feel like everyone else already knows about it.
โข "2,194 trials started"
โข "25,000+ privacy community"
When pitching your product, make users feel like everyone else already knows about it.
โข "2,194 trials started"
โข "25,000+ privacy community"
Show users how easy it is to get started by handling objections.
โข "Join our Beta. It's free."
โข "No credit card required"
โข "Cancel anytime"
Give users no excuse to NOT click through.
โข "Join our Beta. It's free."
โข "No credit card required"
โข "Cancel anytime"
Give users no excuse to NOT click through.
Motivate users to take the next steps.
Be specific about the value users get by clicking forward:
โข "Get started" โ "Sign up now to automate Slack"
โข "Join us" โ "Start learning"
Reassure users they're on the right path.
Be specific about the value users get by clicking forward:
โข "Get started" โ "Sign up now to automate Slack"
โข "Join us" โ "Start learning"
Reassure users they're on the right path.
Keep your visuals simple.
Bad: @Retool's demo is overwhelming with text and visuals
Good: @HelloSign instead uses blurred text so users only focus on the features that matter.
Bad: @Retool's demo is overwhelming with text and visuals
Good: @HelloSign instead uses blurred text so users only focus on the features that matter.
Bonus: Reply to the first tweet in this thread with your startup's website.
I'll reply back with a video teardown.
I'll reply back with a video teardown.
Thanks for reading!
Feel free to follow me @maiale for more tweets around marketing, community, and growth.
Feel free to follow me @maiale for more tweets around marketing, community, and growth.
Thanks to everyone who sent their landing page so far!
Iโll be replying/DMing teardowns to everyone over the next week :)
Iโll be replying/DMing teardowns to everyone over the next week :)
Wow, I didnโt expect this many responses๐ฎ๐คฏ๐ Thatโs it for landing page teardowns!
Iโll do my best to reply/DM everyone who responded before now throughout this week :)
Iโll do my best to reply/DM everyone who responded before now throughout this week :)
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