RPGLIFE - 5 Pillars of Profitable Domestic Business growth :-
1. Product Portfolio Rejuvenation by
building Chronic &
Speciality portfolio with
New Launches.
2. Brand Assets
building through Life
Cycle Management by
introducing Line
Extensions.
1. Product Portfolio Rejuvenation by
building Chronic &
Speciality portfolio with
New Launches.
2. Brand Assets
building through Life
Cycle Management by
introducing Line
Extensions.
3. Customer coverage
deepening in targeted
therapies by expanding
field force & deploying
digital connect.
4. Sales force effectiveness augmentation by
competencies building
and productivity enhancement initiatives.
5. Profitability improvement by cost rationalisation.
deepening in targeted
therapies by expanding
field force & deploying
digital connect.
4. Sales force effectiveness augmentation by
competencies building
and productivity enhancement initiatives.
5. Profitability improvement by cost rationalisation.
RPGLIFE has a
very strong business foundation on account of its iconic brands portfolio in the domestic
formulation space.
These iconic brands give RPGLIFE an edge when it comes to
relationships with the doctors.
very strong business foundation on account of its iconic brands portfolio in the domestic
formulation space.
These iconic brands give RPGLIFE an edge when it comes to
relationships with the doctors.
RPGLIFE under the leadership of Mr. Yugal Sikri has embarked on a journey to leverage this strong
reputation & physician relationships for scaling up its domestic franchise through new product
launches that cater to the same therapies where it already has a strong presence.
reputation & physician relationships for scaling up its domestic franchise through new product
launches that cater to the same therapies where it already has a strong presence.
The domestic formulations business of RPGLIFE is
built upon iconic brands like Azoran, Aldactone, Lomotil, Naprosyn, Serenace and Norpace.
Significant
majority of Indian branded formulation sales (> 150Cr) is derived from these iconic brands.
built upon iconic brands like Azoran, Aldactone, Lomotil, Naprosyn, Serenace and Norpace.
Significant
majority of Indian branded formulation sales (> 150Cr) is derived from these iconic brands.
The
brands are so well entrenched that they are referred in medical text books in lieu of the respective molecule names.
Since these iconic brands are age-old molecules, growth is limited, but
they allow to indulge with physicians for product launches in the same
category.
brands are so well entrenched that they are referred in medical text books in lieu of the respective molecule names.
Since these iconic brands are age-old molecules, growth is limited, but
they allow to indulge with physicians for product launches in the same
category.
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