Mini Thread on Brand Positioning.
I am deleting this thread in exactly 3 hours forever.
I am deleting this thread in exactly 3 hours forever.
This is the 3-hour marketing window
I post 1 marketing strategy daily and delete it after 3 hours
Why? Because we are in an information overload
People taking the value they see here for granted
These strategies will help you make money online.,
Enjoy
I post 1 marketing strategy daily and delete it after 3 hours
Why? Because we are in an information overload
People taking the value they see here for granted
These strategies will help you make money online.,
Enjoy
How do you want your brand to sit inside the minds of your consumers? 2 brands selling nearly the same product, but both are targeting completely different audiences.
This is the power of understanding your target audience and staying true to your brand.
This is the power of understanding your target audience and staying true to your brand.
Here's what I want you to notice - Study both of the pages and notice how they voice and project their positioning off to their audience.
Brand 1: The Cooking Guild
"Are you an emperor in the kitchen"
Directly targeting men with a rugged, strong persona. "The same traditional Japanese blade-making technique used to make samurai swords"
"Are you an emperor in the kitchen"
Directly targeting men with a rugged, strong persona. "The same traditional Japanese blade-making technique used to make samurai swords"
Brand 2: House of Knives
"Sharpest Price Guarantee"
Focuses solely on the discounted pricing point - targeting those looking for a great knife for a bargain.
"Sharpest Price Guarantee"
Focuses solely on the discounted pricing point - targeting those looking for a great knife for a bargain.
Takeaway: It's in the copy, product images, and colors. They both selling similar products at similar pricing points, however, one with a discounted tone of brand and the other being tough and rugged.
Understand your consumer's touchpoints with your brand (where they experience your brand) and make each of them radiate your brand's tone and positioning.
Want more strategy breakdowns like this?
Then check out our marketer's Utopia - There are over 4000+ strategies like this to help you earn more online
Theutopia.io
Then check out our marketer's Utopia - There are over 4000+ strategies like this to help you earn more online
Theutopia.io
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