Compelling copy combined with good storytelling is an unfair advantage.
An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.
Here are 7 copywriting tips to help you write sticky stories 🧵
An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.
Here are 7 copywriting tips to help you write sticky stories 🧵
1. Use Familiar Words
Every audience has words familiar to their interests.
Injecting these words into your stories connects the familiarity gap.
And unfamiliar words create seclusion.
Gary Provost with a great example:
Every audience has words familiar to their interests.
Injecting these words into your stories connects the familiarity gap.
And unfamiliar words create seclusion.
Gary Provost with a great example:
2. Inject Real Stories
Your story is your social proof.
The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.
Customers want to know you’ve walked a mile in their shoes.
Your story is your social proof.
The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.
Customers want to know you’ve walked a mile in their shoes.
3. Your Brand Isn’t The Hero
The customer is always the hero.
And their goal is the destination.
Your brand provides the map.
The visualization from start to destination is how you sell them.
The customer is always the hero.
And their goal is the destination.
Your brand provides the map.
The visualization from start to destination is how you sell them.
4. Use Emotional Tones
Emotions are your best friend.
They’re what get people to take action.
And the best writers use emotional tones to transfer information through characters, plots, and conclusions.
Emotions are your best friend.
They’re what get people to take action.
And the best writers use emotional tones to transfer information through characters, plots, and conclusions.
5. Narrative Urgency
Compelling writing is like a river flowing.
Its flow continues with no wasted movement.
Your story is no different.
Cut everything that doesn’t move the story forward.
And aim to propel the readers from sentence to sentence.
Compelling writing is like a river flowing.
Its flow continues with no wasted movement.
Your story is no different.
Cut everything that doesn’t move the story forward.
And aim to propel the readers from sentence to sentence.
6. Pace
A story with no pace is dead on a page.
And your punctuation is where it lies.
Speed things up with short sentences.
Use long-winded sentences to propel the reader into a 400M dash with hurdles they’re prepared to overcome.
Gary Provost with the breakdown:
A story with no pace is dead on a page.
And your punctuation is where it lies.
Speed things up with short sentences.
Use long-winded sentences to propel the reader into a 400M dash with hurdles they’re prepared to overcome.
Gary Provost with the breakdown:
7. Curiosity Traps
There’s something that always traps a reader’s attention.
Some say it kills cats.
Copywriters know it as a curiosity trap.
Curiosity traps induce readers and then create a gap.
This gap is your opportunity.
There’s something that always traps a reader’s attention.
Some say it kills cats.
Copywriters know it as a curiosity trap.
Curiosity traps induce readers and then create a gap.
This gap is your opportunity.
If you love growth marketing (like I do) and want more growth marketing content on your feed then follow @alexgarcia_atx :)
Today is day one of my "10 days of growth" thread series.
Tomm I'm writing all about Gary Provost and his tips to write better.
Today is day one of my "10 days of growth" thread series.
Tomm I'm writing all about Gary Provost and his tips to write better.
If you liked this thread then you'll enjoy this one too
Everything broken down visually
Loading suggestions...