The easiest way to close deals is to have an offer prospects simply can't say no to
Here are 3 ways to make your offer a no-brainer
🧵THREAD🧵
Here are 3 ways to make your offer a no-brainer
🧵THREAD🧵
When my agency was really struggling and we were barely keeping our heads above water,
The number one issue we ran into was no one wanted what we were selling.
We had tons of value to bring to the table,
It's just that no one knew because our offer wasn't framed properly.
The number one issue we ran into was no one wanted what we were selling.
We had tons of value to bring to the table,
It's just that no one knew because our offer wasn't framed properly.
The same thing happened when we pivoted to lead generation...
We were selling a done-with-you coaching program teaching people how to set up their own lead gen.
Our process worked, the only problem was...
No one wanted to pay us AND put in weeks of work to set it up.
We were selling a done-with-you coaching program teaching people how to set up their own lead gen.
Our process worked, the only problem was...
No one wanted to pay us AND put in weeks of work to set it up.
Since switching to a pay-per-call DFY offer,
We've gone from $0 to $50k/mo in a little over 6 months.
Nothing about our core service changed,
We just packaged it differently.
Our offer became so obvious to prospects they had difficulty saying no...
We've gone from $0 to $50k/mo in a little over 6 months.
Nothing about our core service changed,
We just packaged it differently.
Our offer became so obvious to prospects they had difficulty saying no...
Here's how to do the same with your offer:
1. Pay-Per-Performance
Performance based offers have been a huge topic of discussion recently, and for good reason.
One of the biggest objections prospects have is to the idea of risk.
With this type of offer, there is no risk.
1. Pay-Per-Performance
Performance based offers have been a huge topic of discussion recently, and for good reason.
One of the biggest objections prospects have is to the idea of risk.
With this type of offer, there is no risk.
If you aren't able to deliver results,
Your clients don't owe you any money.
If you do deliver results,
Your clients are happy because they're seeing an ROI, and your upside is uncapped.
If you're confident in your services, a pay-for-performance offer will be game changer.
Your clients don't owe you any money.
If you do deliver results,
Your clients are happy because they're seeing an ROI, and your upside is uncapped.
If you're confident in your services, a pay-for-performance offer will be game changer.
Pay-for-performance can be offered several different ways:
- Pay per call booked
- Pay a % of closed deals
- Pay a % of revenue generated
- Lifetime profit share of any revenue you generate
There is no "right way" to do this, so get creative and test different angles!
- Pay per call booked
- Pay a % of closed deals
- Pay a % of revenue generated
- Lifetime profit share of any revenue you generate
There is no "right way" to do this, so get creative and test different angles!
2. Fully Done-For-You
The reason our original lead gen offer didn't sell is simple...
No one wanted to put in the work.
Not saying the people we spoke with were lazy,
They just wanted to fully outsource lead gen to someone else and not have to worry about it.
The reason our original lead gen offer didn't sell is simple...
No one wanted to put in the work.
Not saying the people we spoke with were lazy,
They just wanted to fully outsource lead gen to someone else and not have to worry about it.
Once we pivoted to fully done-for-you,
Prospects immediately became interested in our offer.
We set up campaigns, test scripts, handle replies, and book calls right on our clients' calendars...
All they have to do is take the sales calls.
Who can say no to that?
Prospects immediately became interested in our offer.
We set up campaigns, test scripts, handle replies, and book calls right on our clients' calendars...
All they have to do is take the sales calls.
Who can say no to that?
No matter what your offer is,
Handling the heavy lifting will make your offer an easy sell for prospects,
And they'll trust you as an expert once they sign on as a client.
They don't need to worry about any of the details, they just see results.
Handling the heavy lifting will make your offer an easy sell for prospects,
And they'll trust you as an expert once they sign on as a client.
They don't need to worry about any of the details, they just see results.
3. Monthly Commitments
Unless you're a world-class agency with piles of case studies,
No prospect will want to be locked into an annual commitment.
By offering a monthly commitment, you're giving prospects peace of mind knowing they can terminate the agreement at any time.
Unless you're a world-class agency with piles of case studies,
No prospect will want to be locked into an annual commitment.
By offering a monthly commitment, you're giving prospects peace of mind knowing they can terminate the agreement at any time.
Of course, you never want a client to cancel the agreement..
But once you provide value and deliver results for them they won't even consider firing you.
And in the case that things aren't working out,
They're able to move on from the relationship without being held hostage
But once you provide value and deliver results for them they won't even consider firing you.
And in the case that things aren't working out,
They're able to move on from the relationship without being held hostage
A monthly commitment also works great as incentive for you to deliver results if things aren't going well.
It serves as a win-win for everybody 👊
It serves as a win-win for everybody 👊
Reframing my offer was the one thing I can confidently say changed the entire trajectory of my agency...
Before, we had trouble signing clients and were stuck in place.
After making our offer a "no-brainer", we've signed dozens of clients and scaled very quickly.
Before, we had trouble signing clients and were stuck in place.
After making our offer a "no-brainer", we've signed dozens of clients and scaled very quickly.
Implement some of these angles into your offer and I'd like to bet you'll start signing more clients!
Hope this helped, be sure to follow along for more value-packed threads just like this one 🥂
Hope this helped, be sure to follow along for more value-packed threads just like this one 🥂
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