Here’s a crash course on how to create an Elevator Pitch 🛗
You’ll see:
✅Real examples of what to do
🤡and what NOT to do
A thread 👇🏼
You’ll see:
✅Real examples of what to do
🤡and what NOT to do
A thread 👇🏼
An Elevator Pitch is a short & compelling narrative designed to create intrigue in the prospect.
So in order to create a strong Elevator Pitch, we need a strong narrative:
So in order to create a strong Elevator Pitch, we need a strong narrative:
Step 1
Set the Frame
Here is where you talk about current events and mutually agreed upon perceptions in order to Pace and eventually Lead the prospect.
You also want to talk about how things are changing
Change = Movement
Movement = Prospect pays attention
Set the Frame
Here is where you talk about current events and mutually agreed upon perceptions in order to Pace and eventually Lead the prospect.
You also want to talk about how things are changing
Change = Movement
Movement = Prospect pays attention
Step 2
Explain the Impact
Here’s where you talk about the implications of current events, mutually agreed upon perceptions, change, etc
This is the equivalent of “twisting the knife” to increase the prospects perceived Pain level
You’re aiming to elicit SOME negative emotion
Explain the Impact
Here’s where you talk about the implications of current events, mutually agreed upon perceptions, change, etc
This is the equivalent of “twisting the knife” to increase the prospects perceived Pain level
You’re aiming to elicit SOME negative emotion
Step 3
The Solution
After you’ve done Steps 1 & 2 and built the problem up (raised the stakes) you introduce your solution as the “response to the overwhelming Pain” which frames you guys as the Hero’s of the story!
Talk about the solution that resolves the Pain
The Solution
After you’ve done Steps 1 & 2 and built the problem up (raised the stakes) you introduce your solution as the “response to the overwhelming Pain” which frames you guys as the Hero’s of the story!
Talk about the solution that resolves the Pain
So putting it all together. What does a *terrible* Elevator Pitch look like?
Look no further than the 🤡!
Let’s take a look at the Clowns Elevator Pitch:
Look no further than the 🤡!
Let’s take a look at the Clowns Elevator Pitch:
As you can see, the 🤡 has no real perspective or understanding of wtf is happening in the big picture.
He’s only focused on explaining features / benefits (in a non compelling way)
There’s no contrast and it’s too direct (chasing the prospect)
All sounds the same to prospect
He’s only focused on explaining features / benefits (in a non compelling way)
There’s no contrast and it’s too direct (chasing the prospect)
All sounds the same to prospect
Now let’s look at a Chads Elevator Pitch:
Notice how it stands out:
1) Starts Big picture
2) Tells the prospect a story
3) Talks about the Big problems affecting everyone
4) Frames solution as a RESPONSE to this Big problem
5) Only 2 lines about the actual product (increase prospects curiosity)
NOW they’re hooked.
1) Starts Big picture
2) Tells the prospect a story
3) Talks about the Big problems affecting everyone
4) Frames solution as a RESPONSE to this Big problem
5) Only 2 lines about the actual product (increase prospects curiosity)
NOW they’re hooked.
If you guys like this new format + the use of “Chad Cards” to explain the concepts then be sure to Like / Retweet this!
WAGMI.
WAGMI.
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