The best startup pitches aren't pitches.
They're conversations.
I've helped startups raise over $20 million.
Here are 13 things to include in a killer pitch deck:
They're conversations.
I've helped startups raise over $20 million.
Here are 13 things to include in a killer pitch deck:
1. Title Slide
Include your logo and a one-liner to describe your business.
Use this slide to do your personal introduction and connect the dots between your story and the company you are building.
Include your logo and a one-liner to describe your business.
Use this slide to do your personal introduction and connect the dots between your story and the company you are building.
2. Problem slide
Most investors won't be experts in your sector so use this slide to contextualize the problem.
Key things to cover:
- What is it
- Who has it
- Why does it matter
Remember make it super simple for them to understand.
Most investors won't be experts in your sector so use this slide to contextualize the problem.
Key things to cover:
- What is it
- Who has it
- Why does it matter
Remember make it super simple for them to understand.
3. Solution slide(s)
How are you going to solve the above problem you just stated?
Make the slide simple and effective.
How are you going to solve the above problem you just stated?
Make the slide simple and effective.
4. Solution slide(s)
Make an impact by contrasting the situation if you did not exist
Make an impact by contrasting the situation if you did not exist
5. Why now
Timing in start-ups matters a lot.
Use this slide to showcase the unique insights you have about the market as well as why now is a great time to build the company.
Reasons can include:
- Technological change
- Regulatory change
- Current products suck and why
Timing in start-ups matters a lot.
Use this slide to showcase the unique insights you have about the market as well as why now is a great time to build the company.
Reasons can include:
- Technological change
- Regulatory change
- Current products suck and why
6. Market opportunity
Showcase the TAM of your market and be realistic about what you can capture.
Use both bottom-up as well as external reports to validate your assumptions.
Showcase the TAM of your market and be realistic about what you can capture.
Use both bottom-up as well as external reports to validate your assumptions.
7. Traction/Customer adoption slide(s)
If your product is in use then share your growth numbers.
Share customer testimonials.
Talk about the ROI you are generating for your customer.
If your product is in use then share your growth numbers.
Share customer testimonials.
Talk about the ROI you are generating for your customer.
8. Team
You can't build a 10x company without 10x talent.
Show why you are the best team to go after this specific problem and space.
You can't build a 10x company without 10x talent.
Show why you are the best team to go after this specific problem and space.
9. Business Model
How will you make money?
How will you make money?
10. Competition
Always good to showcase who your competitors are or companies that can become competitors.
Use this slide as a way to showcase your awareness of the market as well as how you will differentiate.
Always good to showcase who your competitors are or companies that can become competitors.
Use this slide as a way to showcase your awareness of the market as well as how you will differentiate.
11. Customer Case Study (B2B companies)
If you are an enterprise company and have a customer then definitely include a snapshot of the customer journey.
If you are an enterprise company and have a customer then definitely include a snapshot of the customer journey.
12. Milestone + Use of funds
What do you intend to do with this round and timelines ahead?
What do you intend to do with this round and timelines ahead?
13. Vision
You can start with this slide.
I personally like ending with the big vision.
You want to showcase clearly and concisely how the company will become massive and why you will win.
You can start with this slide.
I personally like ending with the big vision.
You want to showcase clearly and concisely how the company will become massive and why you will win.
Hope this thread helps you in creating an awesome deck.
- If you found this thread useful retweet the first tweet
- Follow me at @hwbhatti
I write about building start-ups, Defi, and personal growth.
- If you found this thread useful retweet the first tweet
- Follow me at @hwbhatti
I write about building start-ups, Defi, and personal growth.
Bonus:
- Checkout YC's resources on pitch decks
- Limit text on slides
- Have an appendix that contains questions investors typically ask
- Make sure your headlines tell a story
- Label graphs and screenshots etc
- Don't hype yourself let investors make the conclusion
- Checkout YC's resources on pitch decks
- Limit text on slides
- Have an appendix that contains questions investors typically ask
- Make sure your headlines tell a story
- Label graphs and screenshots etc
- Don't hype yourself let investors make the conclusion
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