What began as a small namkeen shop in Bikaner has become an enterprise generating ₹5,000 crores annually.
- A thread 🧵 (1/7)
#stockmarkets #StocksToBuy #SaturdayThoughts #successmindset
- A thread 🧵 (1/7)
#stockmarkets #StocksToBuy #SaturdayThoughts #successmindset
For the past 8 decades, the company has been ruling the snacks and sweet industry.
Haldiram’s was founded in 1937 by Ganga Bhishen Agarwal, fondly known as Haldiram by his mother as a retail sweets and namkeen shop in Bikaner Rajasthan. (2/7)
Haldiram’s was founded in 1937 by Ganga Bhishen Agarwal, fondly known as Haldiram by his mother as a retail sweets and namkeen shop in Bikaner Rajasthan. (2/7)
In 1946, Haldiram started its 1st shop in Bikaner where he started selling his Bikaneri Bhujia.
In 1970, Haldiram opened 1st full production unit in Nagpur to introduce a delectable variety of savories. (3/7)
In 1970, Haldiram opened 1st full production unit in Nagpur to introduce a delectable variety of savories. (3/7)
Re-invented the Bhujia
Bhujia, as we know it today, was not the same; it used to be thick and made of besan. But
Ganga Bishen re-invested it; he made it out of moth ki dal and also made it thinner.
And there was no looking back ever since. (4/7)
Bhujia, as we know it today, was not the same; it used to be thick and made of besan. But
Ganga Bishen re-invested it; he made it out of moth ki dal and also made it thinner.
And there was no looking back ever since. (4/7)
Pricing Strategy:
Haldiram’s wanted bhujia to be exclusive and not just a commodity.
So they raised the price from 2 paise a kilo to 5 paise a kilo and later price went up to 25 paise a kilo. (5/7)
Haldiram’s wanted bhujia to be exclusive and not just a commodity.
So they raised the price from 2 paise a kilo to 5 paise a kilo and later price went up to 25 paise a kilo. (5/7)
Did you know?
At one time, Haldiram’s revenue was more than that of Mcdonald’s, and Dominos combined in India.
Haldiram is a leading brand in the savory snacks segment, with a 31% market share in traditional snacks in India. (6/7)
#branding
At one time, Haldiram’s revenue was more than that of Mcdonald’s, and Dominos combined in India.
Haldiram is a leading brand in the savory snacks segment, with a 31% market share in traditional snacks in India. (6/7)
#branding
Amusing details:
Haldiram’s brought French bakery Brioche Doree (the world’s 2nd largest bakery) to India, opened the first store in Delhi.
Haldiram’s revenue is 5 times that of McDonald’s in India.
In 2017 it was crowned as the country’s largest snack company. (7/7)
Haldiram’s brought French bakery Brioche Doree (the world’s 2nd largest bakery) to India, opened the first store in Delhi.
Haldiram’s revenue is 5 times that of McDonald’s in India.
In 2017 it was crowned as the country’s largest snack company. (7/7)
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