10 actionable marketing tips you can use right now to get more startup customers and increase sales:
1. Skip the SEO Line
Ranking for keywords takes time. Skip the wait by doing outreach to existing content.
Search "best [tool/service/etc]" variations.
Pitch them on why you should be added to the list.
Getting listed will drive immediate, targeted referrals to your site.
Ranking for keywords takes time. Skip the wait by doing outreach to existing content.
Search "best [tool/service/etc]" variations.
Pitch them on why you should be added to the list.
Getting listed will drive immediate, targeted referrals to your site.
2. Get high-traffic affiliates
• Google content related to your product, like: "how to write headlines"
• Scrape first 3 pages of URLs
• Email sites giving lifetime product for free
• Get them in your affiliate program
• Repeat with dozens of new keywords
• Google content related to your product, like: "how to write headlines"
• Scrape first 3 pages of URLs
• Email sites giving lifetime product for free
• Get them in your affiliate program
• Repeat with dozens of new keywords
3. Send cold emails
The only personalization your cold emails need is a relevant offer.
"I loved your podcast" is cheesy. Skip it.
Make a list of 1,000 that could benefit from your product.
Send them a simple email to see if they are interested. Most won't be, but some will:
The only personalization your cold emails need is a relevant offer.
"I loved your podcast" is cheesy. Skip it.
Make a list of 1,000 that could benefit from your product.
Send them a simple email to see if they are interested. Most won't be, but some will:
4. Give your product to niche influencers
Then get out of their way. Don't force them to share your product.
Give them free access and free rein. They might just share it with thousands of people for free.
Then get out of their way. Don't force them to share your product.
Give them free access and free rein. They might just share it with thousands of people for free.
5. Sponsor newsletters
Search for an engaged niche newsletter that aligns with your target market.
Sponsor it with a content-forward native advertising approach rather than a noisy and invasive sales offer:
Search for an engaged niche newsletter that aligns with your target market.
Sponsor it with a content-forward native advertising approach rather than a noisy and invasive sales offer:
6. Give value in niche Slack groups
Search for: "[niche] slack groups"
Join groups where potential customers are. Engage with a focus on providing valuable tips, content, and stories.
Include your landing page in your profile description to drive traffic.
Search for: "[niche] slack groups"
Join groups where potential customers are. Engage with a focus on providing valuable tips, content, and stories.
Include your landing page in your profile description to drive traffic.
![6. Give value in niche Slack groups
Search for: "[niche] slack groups"
Join groups where potential...](https://pbs.twimg.com/media/FF8PrADVUAAd176.png)
7. Start writing content now
SEO takes time. The sooner you start writing valuable content that answers search queries the better.
Write one article per week that targets a specific keyword.
In a few months you'll have real organic visitors daily. Use Google for free ideas:
SEO takes time. The sooner you start writing valuable content that answers search queries the better.
Write one article per week that targets a specific keyword.
In a few months you'll have real organic visitors daily. Use Google for free ideas:
8. Optimize your landing page
The easiest way to get more sales is converting more of the traffic you already get, not getting more traffic.
Copywriting and design can dramatically improve conversion rates.
I created a guided playbook on this: copycourse.io
The easiest way to get more sales is converting more of the traffic you already get, not getting more traffic.
Copywriting and design can dramatically improve conversion rates.
I created a guided playbook on this: copycourse.io
9. Incentivize referrals
Appeal to FOMO and exclusivity.
• Put new signups on a waitlist
• Email new signups a referral code
• If 5 friends sign up they get instant access
Appeal to FOMO and exclusivity.
• Put new signups on a waitlist
• Email new signups a referral code
• If 5 friends sign up they get instant access
10. Build an owned audience
The average email returns $38 for every $1 spent.
Build an owned audience that can't be banned by offering valuable content in exchange emails.
You can do it right now on Twitter:
The average email returns $38 for every $1 spent.
Build an owned audience that can't be banned by offering valuable content in exchange emails.
You can do it right now on Twitter:
Were these tips helpful?
1. Retweet the 1st tweet above if you are feeling generous 😄
2. Follow me @jmoserr for more weekly threads on marketing and growing your business.
1. Retweet the 1st tweet above if you are feeling generous 😄
2. Follow me @jmoserr for more weekly threads on marketing and growing your business.
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