I've acquired 100's of customers paying anywhere from ~$5K to ~$500K per year.
Most folks struggle acquiring customers because everyones advice is too high-level & hand wavy.
Let's change that.
Here's 5 ACTIONABLE hacks to win more customers immediately 👇👇👇
Most folks struggle acquiring customers because everyones advice is too high-level & hand wavy.
Let's change that.
Here's 5 ACTIONABLE hacks to win more customers immediately 👇👇👇
1) People don’t buy products. They buy better versions of themselves 🦹🦸
People don’t buy lambos because of leather seats, automatic windows, or the engine. They buy how it makes THEM look + feel.
Sell what it will do for THEM.
Stop selling features.
No one gives a s***.
People don’t buy lambos because of leather seats, automatic windows, or the engine. They buy how it makes THEM look + feel.
Sell what it will do for THEM.
Stop selling features.
No one gives a s***.
2) Adopt the doctor-to-patient sales mentality 💊🏥🥼
When you go to the doctor, they have an incredible discovery process.
They ask questions to figure out what’s wrong with you before they ever prescribe a medication.
When you go to the doctor, they have an incredible discovery process.
They ask questions to figure out what’s wrong with you before they ever prescribe a medication.
Compared to doctors, most companies start off by prescribing a medication for your foot before ever asking questions.
Nothing's wrong with your foot!
You're having headaches.
How annoying is that?!?
Discovery is EVERYTHING.
Know the problem before you prescribe.
Nothing's wrong with your foot!
You're having headaches.
How annoying is that?!?
Discovery is EVERYTHING.
Know the problem before you prescribe.
3) Create compelling events 🎟️🎟️
Compelling events can be artificially created or real.
But what they have in common is they get the customer to ACT in a certain time frame. Every deal should have some sort of compelling event.
If you sign up by X date, we can offer Y.
Compelling events can be artificially created or real.
But what they have in common is they get the customer to ACT in a certain time frame. Every deal should have some sort of compelling event.
If you sign up by X date, we can offer Y.
e.g.
* There's been a change in the regulatory landscape. All businesses have to adopt Y by Z date to stay compliant
* Our implementation team is getting backed up. We can ensure you’re rolled out by X date if you get this signed by Y date
* Budget cycles—get it done in time
* There's been a change in the regulatory landscape. All businesses have to adopt Y by Z date to stay compliant
* Our implementation team is getting backed up. We can ensure you’re rolled out by X date if you get this signed by Y date
* Budget cycles—get it done in time
4) Multi-thread your targets 🎯🧵
It’s not enough to do 1 meeting & expect a close. You have to multi-thread your prospects.
It takes AT LEAST 10 touches to get deals done in today's world.
This isn't 10 follow-ups of "checking in to see if you still wanna buy my software."
It’s not enough to do 1 meeting & expect a close. You have to multi-thread your prospects.
It takes AT LEAST 10 touches to get deals done in today's world.
This isn't 10 follow-ups of "checking in to see if you still wanna buy my software."
It’s 10 VALUE-ADDING touches 📈
A free ebook.
A thoughtful blog.
A customer reference call.
A case study.
A video.
The list goes on.
A free ebook.
A thoughtful blog.
A customer reference call.
A case study.
A video.
The list goes on.
5) Ensure prospects understand you care 🤗👭
Sales is an ugly word. People think you're slimy. Hate to say it, but they do.
You’re a human. You care about their success. You work for this company b/c you know the product provides value.
That’s what they want to hear.
Sales is an ugly word. People think you're slimy. Hate to say it, but they do.
You’re a human. You care about their success. You work for this company b/c you know the product provides value.
That’s what they want to hear.
You have to get vulnerable and stick your neck out for others. Then they’ll be willing to do so for you.
The world is give and take 🤝🤝
Get used to it.
The world is give and take 🤝🤝
Get used to it.
Thats it! Thanks for reading 🙏🙏
I hope you found this actionable. If that’s the case please like/rt so others can learn from it too.
Also, I constantly write about topics like this—for more interesting learnings, drop a follow @lukesophinos 🥂
I hope you found this actionable. If that’s the case please like/rt so others can learn from it too.
Also, I constantly write about topics like this—for more interesting learnings, drop a follow @lukesophinos 🥂
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